When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
LATEST IN NBC throughout the Olympic games
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
Eye on UMSL: An international welcome
UMSL Global team members kicked off Global Triton Welcome, a weeklong orientation to help new international students get acclimated ahead of the spring semester.
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LATEST NEWS
- Eye on UMSL: An international welcome
- Nursing PhD graduate Cherryl Rainey researches the impact of mentorship on work engagement and professional development in nursing
- Third-year optometry student Hallie Traverse awarded scholarship from Wisconsin Optometric Association
- Education Assistant Professor Magen Rooney-Kron wins Early Career Research Award from TASH
- St. Louis County Council directing $10 million to UMSL’s planned North County Business and Workforce District
- Accounting alum Thomas Fabry has RubinBrown job lined up after CPA exam
- UMSL names George Nnanna founding director of new School of Engineering
- UMSL Tritons weekly rewind
- BSN graduate Madison Zerban working as a pediatric hematology and oncology nurse at St. Louis Children’s Hospital
- Eye on UMSL: Foundation for the future
