When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
LATEST IN NBC throughout the Olympic games
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
UMSL’s DBA program welcomes another class of industry leaders
The strong reputation of UMSL’s three-year program continues to attract high-caliber professionals looking to increase their ability to impact and influence their industries.
MORE IN NBC throughout the Olympic games
LATEST NEWS
- UMSL’s DBA program welcomes another class of industry leaders
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- Online MBA trip to Chile creates an unforgettable experience for master’s students
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- UMSL women’s soccer team’s historic season ends with loss to Washburn in national quarterfinals
- UMSL political scientists share research on vote centers with election officials across the country during Books and Ballots Series webinar
- DNP graduate Emily Leone builds on passion for women’s health and advocacy
- Over too soon: Top-seeded UMSL volleyball team falls in opening round of NCAA Tournament to end magical season
- Entrepreneurship and Innovation Center awarded $75,000 Small Business Administration grant
- UMSL students earn real-world entrepreneurial experience in expanded Anchor Accelerator internship program
