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Marketing expert talks sales tax holiday, Olympics advertising

When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.

Eye on UMSL: Name that dog

The university kicked off an initiative to help name the Geospatial Collaborative’s agile mobile robotic dog from Boston Dynamics.

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