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Tag Archives: advertisers
Second Screens, Social Media, and the Super Bowl
Increasingly, we’re watching TV while also using smart phones, tablets, or laptops. Among other things, this allows us to tweet and post about what we’re watching and to follow what others are saying about the program. These came in to … Continue reading
Posted in Mass Communication
Tagged advertisers, applied research, social media, Super Bowl
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Reaching the right audience
Something that comes up in a lot of our classes is the idea that a key to a media outlet or an advertisers’ success is often not simply reaching a “big” audience. Rather, it’s reaching the “right” audience. For an … Continue reading
Posted in Mass Communication
Tagged advertisers, audiences, blogs, targeted advertising, targeted content, Washington Post
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