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Tag Archives: social media
Social Media Principles: Honesty (Updated)
The last (but certainly not least) of the during-the-conversation principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations is honesty. Three cases — two from late 2006 and one from late … Continue reading
Posted in Public Relations
Tagged Chipotle's, honesty, Hurricane Sandy, social media, Sony, Walmart
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Social Media Principles: Control (Updated)
The third during-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations is control, or more accurately, lack of control. When you’re active in social media, you need to be prepared … Continue reading
Posted in Public Relations
Tagged Applebee's, Marie Callender, social media, social media financial disclosures, Tweeting from Wall Street
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Social Media Principles: Endurance (Updated)
The first of the during-the-conversation principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations is endurance. This principle is rooted in the reality that organizations cannot participate in social media only … Continue reading
Posted in Public Relations
Tagged command centers, Gatorade, GOP, Hy-Vee, Kony 2012, NBA, Oreo, social media
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Social Media Principles: Integration (Updated)
The last before-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations is integration, i.e., ensuring that social media actions work in concert with other communication tactics, organizational functions/experts, and media … Continue reading
Posted in Public Relations
Tagged Betty Crocker, General Mills, H&R Block, integration, media narratives, Pillsbury, social media, social media principles, WWE
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Second Screens, Social Media, and the Super Bowl
Increasingly, we’re watching TV while also using smart phones, tablets, or laptops. Among other things, this allows us to tweet and post about what we’re watching and to follow what others are saying about the program. These came in to … Continue reading
Posted in Mass Communication
Tagged advertisers, applied research, social media, Super Bowl
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NRA social media blackout: Smart or not-so-smart decision?
While the National Rifle Association (NRA) has given professional pundits plenty to talk about, the organization remained silent in the immediate aftermath of the Newtown, CT, shooting tragedy. And that silence extended to its social media presence. PRWeek interviewed a … Continue reading
Posted in Public Relations
Tagged National Rifle Association, Newtown, social media
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Top tweets of the ’12 campaign
Which tweets from the 2012 presidential campaign resonated most with the tweeting public? Twitter published an interactive summary here. H/t NYT Bits blog. Share
Posted in Mass Communication
Tagged 2012 presidential campaign, social media, Twitter
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Social Media and Hurricane Sandy
Several notable insights can be found in this article on how social media was used (for good and for ill) during Hurricane Sandy earlier this week. For instance, consider the experience of Emily Rahimi, identified in the article as “the social … Continue reading
Posted in Public Relations
Tagged Hurricane Sandy, social media
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Social media principles applied
The NYT has profiled a small restaurant chain’s efforts to make the most of social media. This case makes abundantly clear how social media communication can be amplified when integrated with other marketing and communication programs — and vice versa. … Continue reading
Posted in Public Relations
Tagged integrated marketing, social media, Squeeze In
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More evidence of reach, scope, impact of social media
From an article in today’s NYT: YouTube, Twitter and Facebook are now record labels’ textbook tools for starting a marketing campaign … Case in point: Carly Rae Jepsen’s “Call Me Maybe” has been viewed 212 million times on YouTube — … Continue reading
Posted in Mass Communication
Tagged social media
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