From an article in today’s NYT:
YouTube, Twitter and Facebook are now record labels’ textbook tools for starting a marketing campaign …
Case in point: Carly Rae Jepsen’s “Call Me Maybe” has been viewed 212 million times on YouTube — and spawned countless imitators and tribute videos, from the likes of Justin Bieber, Katy Perry, the U.S. Olympic swim team … even Cookie Monster.
