Archives
Other Resources
Comments Policy
As time and resources allow, we review and publish as many comments as we can. In doing so, we reserve the right to edit or reject comments that contain profanity, personal attacks, off-topic or duplicative remarks, etc. Comments are closed on new posts after 14 days.Meta
-
Author Archives: Pete Abel
Social Media Principles: Honesty (Updated)
The last (but certainly not least) of the during-the-conversation principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations is honesty. Three cases — two from late 2006 and one from late … Continue reading
Posted in Public Relations
Tagged Chipotle's, honesty, Hurricane Sandy, social media, Sony, Walmart
Comments Off on Social Media Principles: Honesty (Updated)
Social Media Principles: Control (Updated)
The third during-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations is control, or more accurately, lack of control. When you’re active in social media, you need to be prepared … Continue reading
Posted in Public Relations
Tagged Applebee's, Marie Callender, social media, social media financial disclosures, Tweeting from Wall Street
Comments Off on Social Media Principles: Control (Updated)
Social Media Principles: Tone (Updated)
The second during-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations is tone. If we think of the content principle as what we say through social media, then the tone … Continue reading
Posted in Public Relations
Tagged 2012 presidential campaign, Mike and Ike, royal birth, social media principles
Comments Off on Social Media Principles: Tone (Updated)
Social Media Principles: Endurance (Updated)
The first of the during-the-conversation principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations is endurance. This principle is rooted in the reality that organizations cannot participate in social media only … Continue reading
Posted in Public Relations
Tagged command centers, Gatorade, GOP, Hy-Vee, Kony 2012, NBA, Oreo, social media
Comments Off on Social Media Principles: Endurance (Updated)
Social Media Principles: Integration (Updated)
The last before-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations is integration, i.e., ensuring that social media actions work in concert with other communication tactics, organizational functions/experts, and media … Continue reading
Posted in Public Relations
Tagged Betty Crocker, General Mills, H&R Block, integration, media narratives, Pillsbury, social media, social media principles, WWE
Comments Off on Social Media Principles: Integration (Updated)
Social Media Principles: Content (Updated)
Another before-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations involves efforts to develop the type of content that’s most likely to be discussed, shared, and thereby spread through social … Continue reading
Posted in Public Relations
Tagged Denny's, Dove, MTV, social media principles, spreadable content
Comments Off on Social Media Principles: Content (Updated)
Social Media Principles: Objectives
The second of the before-the-conversation principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations involves setting objectives. Li and Bernoff (2011) defined five major types of social media objectives: listening, talking, energizing, … Continue reading
Posted in Public Relations
Tagged M&Ms, objectives, social media principles, Taco Bell
Comments Off on Social Media Principles: Objectives
Social Media Principles: Listening (Updated)
The first of the before-the-conversation (or pre-engagement) principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations involves listening. Several cases help illustrate the importance of this principle and the role that … Continue reading
Posted in Public Relations
Tagged Domino's Pizza, Motrin, social media principles
Comments Off on Social Media Principles: Listening (Updated)
Radio Commentary
My latest commentary for KWMU, St. Louis Public Radio, was inspired — in part — by my experiences teaching at UMSL. You can read and/or listen to it here. Share
NRA social media blackout: Smart or not-so-smart decision?
While the National Rifle Association (NRA) has given professional pundits plenty to talk about, the organization remained silent in the immediate aftermath of the Newtown, CT, shooting tragedy. And that silence extended to its social media presence. PRWeek interviewed a … Continue reading
Posted in Public Relations
Tagged National Rifle Association, Newtown, social media
Comments Off on NRA social media blackout: Smart or not-so-smart decision?
