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Tag Archives: social media principles
Social Media Principles: Tone (Updated)
The second during-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations is tone. If we think of the content principle as what we say through social media, then the tone … Continue reading
Posted in Public Relations
Tagged 2012 presidential campaign, Mike and Ike, royal birth, social media principles
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Social Media Principles: Integration (Updated)
The last before-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations is integration, i.e., ensuring that social media actions work in concert with other communication tactics, organizational functions/experts, and media … Continue reading
Posted in Public Relations
Tagged Betty Crocker, General Mills, H&R Block, integration, media narratives, Pillsbury, social media, social media principles, WWE
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Social Media Principles: Content (Updated)
Another before-the-conversation principle discussed in the UMSL Department of Communication’s course on the use of social media in public relations involves efforts to develop the type of content that’s most likely to be discussed, shared, and thereby spread through social … Continue reading
Posted in Public Relations
Tagged Denny's, Dove, MTV, social media principles, spreadable content
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Social Media Principles: Objectives
The second of the before-the-conversation principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations involves setting objectives. Li and Bernoff (2011) defined five major types of social media objectives: listening, talking, energizing, … Continue reading
Posted in Public Relations
Tagged M&Ms, objectives, social media principles, Taco Bell
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Social Media Principles: Listening (Updated)
The first of the before-the-conversation (or pre-engagement) principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations involves listening. Several cases help illustrate the importance of this principle and the role that … Continue reading
Posted in Public Relations
Tagged Domino's Pizza, Motrin, social media principles
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