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Tag Archives: Kony 2012
Social Media Principles: Endurance (Updated)
The first of the during-the-conversation principles discussed in the UMSL Department of Communication’s course on the use of social media in public relations is endurance. This principle is rooted in the reality that organizations cannot participate in social media only … Continue reading
Posted in Public Relations
Tagged command centers, Gatorade, GOP, Hy-Vee, Kony 2012, NBA, Oreo, social media
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Learning from ‘Kony 2012’
Over the course of 11 days, between March 5 and this morning, the “Kony 2012” video had been viewed approximately 80 million times and raised hundreds of thousands of dollars for Invisible Children, an advocacy group working to promote peace … Continue reading
Posted in Mass Communication, Public Relations
Tagged Kony 2012, social media
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