Chancellor touts UMSL in new radio campaign
No one speaks more authoritatively or passionately about the University of Missouri–St. Louis than its chancellor – Tom George. That’s clear from the moment you hear his voice narrating a trio of new radio spots that highlight the direct outcomes that come from a UMSL degree, the high quality of UMSL faculty and the diverse success of alumni.
“You will not find a more passionate or dedicated spokesperson for UMSL than Chancellor George,” said UMSL Chief Marketing Officer Ron Gossen. “As the leader of the university and a faculty member, he is in the unique position to speak directly to the work that goes into each UMSL accomplishment.”
The set was written by UMSL Marketing and Communications’ Laurisa Mahlin and produced by Jackie Schlarman. The first ad centers on UMSL alumni who have put their degrees to good use in various fields such as law enforcement, medicine, politics and education. It includes comments from alumni such as Missouri State Treasurer Clint Zweifel, Massachusetts General Hospital Senior Vice President Harry Orf, Marymount University President Matt Shank and retired St. Louis Police Chief Dan Isom.
The second and third ads boast awards earned by the university and its faculty from various organizations, publications and academic authorities. Honors include the March of Dimes Nurse of the Year, National Academy of Inventors Fellow, and making the list of Forbes Magazine’s best colleges.
The radio ads debuted Dec. 23 on various St. Louis radio stations and will continue to be used throughout 2014. Click on the links below to listen to the spots:
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