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UMSL marketers burst the branded search bubble

UMSL marketers burst the branded search bubble

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.

UMSL marketers burst the branded search bubble

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.

UMSL marketers burst the branded search bubble

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.

Eye on UMSL: Primed to lead

The PRIMED Institute in Character Education’s annual five-day event held on UMSL’s campus is designed for school leaders committed to fostering character development in students.

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