Traci Moore, UMSL’s director of Creative Services, walked the students through the process of developing the new logo, unveiled in February.

Traci Moore, UMSL’s director of Creative Services, walked the students through the process of developing the new logo, unveiled in February.
Traci Moore, UMSL’s director of Creative Services, walked the students through the process of developing the new logo, unveiled in February.
Traci Moore, UMSL’s director of Creative Services, walked the students through the process of developing the new logo, unveiled in February.
The Saint Louis Zoo and Missouri Department of Conservation have taken an interest in her work.
The new brand is visible in advertising and promotional materials for prospective and current students along with the wider community.
The new brand is visible in advertising and promotional materials for prospective and current students along with the wider community.
The new brand is visible in advertising and promotional materials for prospective and current students along with the wider community.
University Marketing and Communications developed the commercials in conjunction with Ryval Studios.
University Marketing and Communications developed the commercials in conjunction with Ryval Studios.
University Marketing and Communications developed the commercials in conjunction with Ryval Studios.