New TV spots showcase UMSL students Bella DeArmitt, Benjamin Ebert and Goodness Ohia Obioha

by | Apr 4, 2022

University Marketing and Communications developed the commercials in conjunction with Ryval Studios.
Bella Dearmitt, Benjamin Ebert, Goodness Ohia Obioha

A new series of 30-second television spots highlight the experiences of UMSL students Bella DeArmitt, Benjamin Ebert and Goodness Ohia Obioha. (Screenshots)

Students Bella DeArmitt, Benjamin Ebert and Goodness Ohia Obioha are sharing their experience at the University of Missouri–St. Louis in a series of 30-second television spots playing now in the St. Louis television market.

The videos were created by University Marketing and Communications in concert with Ryval Studios. They highlight DeArmitt, a Pierre Laclede Honors College student and public policy administration major; Ebert, a student veteran and graduate student in criminology and criminal justice; and Ohia Obioha, a nursing major.

“When we envisioned the commercial spots, we wanted to show the many reasons to attend UMSL by using authentic stories and unscripted testimonials,” said Traci Moore, UMSL’s director of Creative Services, who led the development of the television spots. “The commercials are paired with radio spots that are currently airing on multiple stations. It was difficult to select three from the long list of extraordinary students currently enrolled at UMSL, but we felt Bella, Benjamin and Goodness had unique stories that were impactful and interesting. Each commercial provides a true snapshot of the life of each student and gives their reasons to attend UMSL.”

The television spots can be found on both network and cable shows in addition to connected TV and other streaming services. The spots are running during such shows as “American Idol,” “The Tonight Show,” “Big Sky,” “90 Day Fiancé,” “Curse of Oak Island,” “The Bachelorette,” “Saturday Night Live” and more, and they’ve also been placed during some sporting events and last night’s Grammy Awards and next month’s Billboard Music Awards.

See the videos below:

Bella DeArmitt, public policy Administration

Benjamin Ebert, criminology and criminal justice

Goodness Ohia Obioha, nursing

Steve Walentik

Steve Walentik