UMSL Marketing and Communications rolls out digital cybersecurity ad campaign

Choose Cybersecurity campaign

The UMSL cybersecurity degree programs have launched and now so has the university’s digital advertising campaign. A variety of animated, static and streaming ads will grace screens as UMSL tries to build its first classes of cybersecurity-degree-seeking students. (Advertising created by Marty Baragiola)

The University of Missouri–St. Louis is searching for the brightest talent in cybersecurity. And what better place to look than directly in the cyber community?

On Monday, UMSL launched its latest advertising campaign for its new bachelor and master of science in cybersecurity programs. But unlike recent campaigns where UMSL ads were spotted along highways and heard on favorite radio stations, the Choose Cybersecurity campaign will be completely digital. This strategic approach is designed to appeal to a niche market, who are spending a large portion of their time online.

Through a variety of animated, static and streaming ads, prospective students will be directed to UMSL’s website where they can learn more about the degrees and fulfilling cybersecurity career paths.

The undergraduate campaign will run periodically over the next year and be targeted toward high school and transfer students interested in science, technology, engineering and mathematics as well as individuals with some or no college experience currently employed in technology-related roles. Graduate program ads will run through September and be targeted to individuals who are eager to advance their careers.

“Our 100 percent digital advertising is intentionally targeted for the prospective cybersecurity students we want to enroll at UMSL – dedicated STEM-focused individuals,” Senior Marketing Director Judith Kaplan said. “Our faculty and staff shouldn’t be alarmed if they don’t come across the campaign. The ads will be busy reaching those we hope to see on campus soon.”

Classes are now forming for August 2019. To apply for the bachelor’s or master’s program, visit https://www.umsl.edu/admissions/applications.html.

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