The assistant professor of communication and media is focusing on the visual images used in the disclosure section of prominent television advertisements.
LATEST IN Association for Education in Journalism and Mass Communication
Stephanie Van Stee examines mixed messaging in pharmaceutical advertising with AEJMC grant
The assistant professor of communication and media is focusing on the visual images used in the disclosure section of prominent television advertisements.
Stephanie Van Stee examines mixed messaging in pharmaceutical advertising with AEJMC grant
The assistant professor of communication and media is focusing on the visual images used in the disclosure section of prominent television advertisements.
Assistant Professor Dan Grossman explores the ‘maybe’ problem
Grossman and his research collaborators found motivated reasoning as one of the root causes of why invitees so often respond to invitations with ‘maybe’ instead of a definitive ‘yes’ or ‘no.’
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