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6 returning students share tips for new Tritons

UMSL students (from left) Nour Salmeen, Andrea Bryant, Cameron Roark, Charlotte Kawa, Austin Culbertson and Trang Do offered a few words of wisdom for those new to campus this fall.

Marketing expert talks sales tax holiday, Olympics advertising

When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.

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