LATEST IN CASE
MORE IN CASE
3 UMSL marketing productions win top higher ed honors

3 UMSL marketing productions win top higher ed honors

Three of the top 2012 regional awards in higher education marketing and communications were earned by UMSL, according to the Council for the Advancement and Support of Education, District VI. The UMSL Jubilee communications program, the campus’ “Breathe. Tobacco-Free” effort and the “UMSL Gateway for Greatness Campaign Thank You” video were each honored with gold awards from CASE. In addition to the three golds, UMSL received a bronze award for UMSL Magazine. The CASE District VI competition featured a record number of entries from colleges and universities in Colorado, Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota and Wyoming.

UMSL marketers burst the branded search bubble

UMSL marketers burst the branded search bubble

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.