The design team was honored for UMSL Magazine as well as the Discover MORE Admitted Student Kit.
![UMSL Marketing and Communications wins two CASE Best of District VI Awards in design](https://blogs.umsl.edu/news/files/2023/11/designers-818.jpg)
The design team was honored for UMSL Magazine as well as the Discover MORE Admitted Student Kit.
The design team was honored for UMSL Magazine as well as the Discover MORE Admitted Student Kit.
The design team was honored for UMSL Magazine as well as the Discover MORE Admitted Student Kit.
The online course targeted toward helping young professionals grow their leadership skills meets on Thursdays during the lunch hour.
The department was honored for its work in UMSL Magazine and UMSL Daily.
The department was honored for its work in UMSL Magazine and UMSL Daily.
The department was honored for its work in UMSL Magazine and UMSL Daily.
Successful initiatives like the UMSL Strong Scholarship and Triton Emergency Fund have helped the university support students during challenging economic times.
Successful initiatives like the UMSL Strong Scholarship and Triton Emergency Fund have helped the university support students during challenging economic times.
Successful initiatives like the UMSL Strong Scholarship and Triton Emergency Fund have helped the university support students during challenging economic times.
The Council for Advancement and Support of Education recognized the department’s work with one gold, four silver and three bronze awards.
The Council for Advancement and Support of Education recognized the department’s work with one gold, four silver and three bronze awards.
The Council for Advancement and Support of Education recognized the department’s work with one gold, four silver and three bronze awards.
Five CASE District VI awards highlight a strong year sharing the successes of the university community.
UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.
In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.
With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.