After just a few months, Panera Bread Co., which operates locally as St. Louis Bread Co., announced Wednesday it was pulling the plug on the ‘pay-what-you-want’ model which allows consumers to pay what they can for a meal.
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UMSL marketing expert talks about Panera pulling plug on ‘pay-what-you-want’ chili
After just a few months, Panera Bread Co., which operates locally as St. Louis Bread Co., announced Wednesday it was pulling the plug on the ‘pay-what-you-want’ model which allows consumers to pay what they can for a meal.
UMSL marketing expert talks about Panera pulling plug on ‘pay-what-you-want’ chili
After just a few months, Panera Bread Co., which operates locally as St. Louis Bread Co., announced Wednesday it was pulling the plug on the ‘pay-what-you-want’ model which allows consumers to pay what they can for a meal.
Assistant Professor Dan Grossman explores the ‘maybe’ problem
Grossman and his research collaborators found motivated reasoning as one of the root causes of why invitees so often respond to invitations with ‘maybe’ instead of a definitive ‘yes’ or ‘no.’
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