6 Ways To Make Your University’s Social Media Channels Work Better

By: Brittney Hager with the contribution of TJ Sheffer, Gabrielle Sealey, Jordan DeMars, Daniel Klevorn, and Pablo Romero

Technology has evolved drastically and brought a rise in social media. Almost everyone has at least one form of it, and the number of global users is constantly expanding. Social media is also crucial for universities and colleges. Having social media accounts, like Facebook or Twitter, help universities target new and current students, alumni, and the community

You would think that because everyone is on social media that it would be easy for schools to gain followers, especially from students. However, some colleges struggle at gaining attention on their accounts. So how do you attain the interest of these large audiences? The secret may lie within the social media sites of two universities. Baylor University and the University of Wisconsin–Madison have accumulated numerous followers and put out quality content that is liked by thousands of people, even if the content has no relation to the universities. Using these two colleges as examples, here are some great tips on how to improve your university’s social media.

Note: This blog originally appeared on UMSL Digital Mindshare, visit the original blog to read the rest.