Social & Digital Media


ShareBy Zack Stahr The search for the right tool is an incredibly difficult process because the available resources are simply overwhelming. The first thing you need when finding the right tool for your company is strategy. Some social platforms behave better with different tools. Different types of content work better […]

Find The Right Social Media Tool For Your Business





ShareBy Heidi Ehlert Are you interested in getting into the digital marketing world but are overwhelmed on where to start? I’ve been there and let me tell you it’s scary getting all this digital marketing information thrown at you and not really understand any of it. I was a media […]

Tips and Tricks for your Digital Marketing Internship


ShareBy Zach Kozelichki, In today’s marketing environment advertisers often make frequent use of endorsers, including celebrities. Nonetheless, this tactic can be risky because celebrities often have scandals that oppose the image portrayed in a given advertisement. Celebrities can also get overexposed. When Tiger Woods was at the pinnacle of his […]

Collaborating with Celebrity Endorsers





ShareBy Zach Stahr, The field of Customer Relationship Management is rapidly emerging as one of the most important, exciting and innovative segments of the business world. The University of Missouri-St. Louis Marketing Department recognized the importance to stay ahead of the curve. This led them to bring Sarah Dalton, director […]

CRM Panel Brings New Insights to Marketers


ShareBy David Morrison, UMSL Daily  More than 1,850 attendees flocked to St. Louis Union Station for this year’s Midwest Digital Marketing Conference last Wednesday and Thursday. The event, hosted by the UMSL College of Business Administration, drew the biggest crowd in its seven years of existence. (Photos by David Morrison) […]

#MDMC19: Midwest Digital Marketing Conference serves as an experiential learning ...