marketing


ShareBy Katelyn Gierer Have you ever wondered who is leading the way in digital marketing? We are going out and finding the best-of-the-best all around the nation to give them the Top 50 Digital Marketing Thought Leaders award. With the help of our Marketing Advisory Board, featuring executives from Purina, […]

March’s Thought Leaders Award


ShareBy Katelyn Gierer Have you ever wondered who is leading the way in digital marketing? We are going out and finding the best-of-the-best all around the nation to give them the Top 50 Digital Marketing Thought Leaders award. With the help of our Marketing Advisory Board, featuring executives from Purina, […]

February’s Thought Leaders Award


ShareBy Tomotaka Iguchi Are you looking to become a student at UMSL or are you changing your major? Take a look at what UMSL Business has to offer you! I’m an exchange student from Japan majoring in marketing with UMSL’s College of Business. Here are some of the reasons why […]

4 Reasons Why You Should Choose UMSL Business



ShareBy Brett Wozniak Sports and marketing, how could the two even relate? At UMSL, we offer an amazing new class that is in its inaugural session in the Spring of 2020, with UMSL graduate Kathryn Hobbs. Professor Hobbs attended UMSL and received her BSBA and MBA with an emphasis in […]

Love Sports and Marketing? We Have the Class for You!


ShareBy Heidi Ehlert, Enric Mesonero Romanos Jover, Zachary Kozelichki, and Zachary Stahr Marketing has come a long way since it was founded as a department at UMSL.  Not only is it no longer about print advertising and push marketing, but social and digital media has flipped the field upside down. As students, we were […]

UMSL Marketing Announces New Co-Chairs


ShareBy Patricia Knight Hi UMSL Students! Do you want to learn more about selling skills to assist in your future career pursuits?  UMSL Business offers a course to develop selling skills. MTKG 3751: Professional Selling Skills (note: course name will change to Personal Selling in Fall 2019) has been helping […]

Who Needs Selling Skills? Everyone! New UMSL Course on Personal ...



ShareBy Sarah Thomas &  Katelyn Chostner It’s that time of the semester when you start to realize you need to look for an internship. Luckily, UMSL Business hosted an amazing marketing career fair last Tuesday to help us out. The career fair had so many different marketing companies who came […]

Spring 2019 Marketing Internship & Career Fair


ShareBy: Jordan DeMars, Pablo Romero Marketing is everything when it comes to promoting businesses, yourself, events, practically anything can be marketed. Over the years, it has evolved from newspaper ads to TV commercials and then to social media, and it just keeps evolving with the advances in technology. But how […]

The Future of Marketing According to Industry Experts