ShareBy Heidi Ehlert Are you interested in getting into the digital marketing world but are overwhelmed on where to start? I’ve been there and let me tell you it’s scary getting all this digital marketing information thrown at you and not really understand any of it. I was a media […]

Tips and Tricks for your Digital Marketing Internship


ShareBy Zach Kozelichki, In today’s marketing environment advertisers often make frequent use of endorsers, including celebrities. Nonetheless, this tactic can be risky because celebrities often have scandals that oppose the image portrayed in a given advertisement. Celebrities can also get overexposed. When Tiger Woods was at the pinnacle of his […]

Collaborating with Celebrity Endorsers


ShareBy Michael Brothers   In the world of athletics, funding can be a deciding factor to a program’s success. Yes, hard work, coaching and natural talent are important, but by being able to provide a team with the best resources possible the program can set themselves apart from the competition. […]

Sports Marketing for Your Team



ShareBy Drew Dubis   In a world saturated with messages by individuals and brands, content creation and implementation can be very difficult. Come learn a few tips and tricks on how to pick the best strategy for you!   A few questions come to mind when deciding what the best […]

Is Content Really King?


ShareBy Heidi Ehlert The University of Missouri–St. Louis is a hotspot for international students around the world. This busy, fun and educational college is a great choice for young business degree seekers globally. UMSL is eager to give international students the education they require to excel in the business industry. […]

Experiencing UMSL Business Through The Eyes Of International Student


ShareBy Zack Stahr Everybody needs a good website, but that one you learned how to build with HTML in high school won’t cut it. You can’t just throw text and some pictures up on a static page, you need to be professional. Your website is a major part of your […]

4 Reasons Why You Need To Use WordPress For Your ...



ShareBy Zachary Kozelichki The University of Missouri–St. Louis was once again proud to host the annual Fall Internship and Job Fair. The networking event took place on September 27 inside the Mark Twain building with over 525 UMSL students in attendance. The event itself featured 250 representatives from 119 employers. There […]

Did You Make It To ’19 Career Fair Hosted by ...


ShareBy Zach Stahr, The field of Customer Relationship Management is rapidly emerging as one of the most important, exciting and innovative segments of the business world. The University of Missouri-St. Louis Marketing Department recognized the importance to stay ahead of the curve. This led them to bring Sarah Dalton, director […]

CRM Panel Brings New Insights to Marketers


ShareBy Heidi Ehlert, Enric Mesonero Romanos Jover, Zachary Kozelichki, and Zachary Stahr Marketing has come a long way since it was founded as a department at UMSL.  Not only is it no longer about print advertising and push marketing, but social and digital media has flipped the field upside down. As students, we were […]

UMSL Marketing Announces New Co-Chairs



ShareBy Patricia Knight Hi UMSL Students! Do you want to learn more about selling skills to assist in your future career pursuits?  UMSL Business offers a course to develop selling skills. MTKG 3751: Professional Selling Skills (note: course name will change to Personal Selling in Fall 2019) has been helping […]

Who Needs Selling Skills? Everyone! New UMSL Course on Personal ...