ShareBy Brett Wozniak Attention all sports fans and marketing connoisseurs alike: SPORTS MARKETING IS THE CLASS FOR YOU! I’ve been in this class for the duration of the semester and my first blog about this class can be found here. I discuss in detail the goals of the class before […]

Why I’m Taking Sports Marketing at UMSL Pt. 2


ShareBy Katelyn Gierer Have you ever wondered who is leading the way in digital marketing? We are going out and finding the best-of-the-best all around the nation to give them the Top 50 Digital Marketing Thought Leaders award. With the help of our Marketing Advisory Board, featuring executives from Purina, […]

March’s Thought Leaders Award


ShareBy Tomotaka Iguchi Are you familiar with a business fraternity called Delta Sigma Pi? Delta Sigma Pi is one of the largest professional business fraternities with multiple chapters and brothers across the globe. It was founded in New York in 1907 and now consists of over 250 chapters worldwide. Brothers […]

Have You Heard of the Business Fraternity at UMSL?



ShareBy Taylor Rinehart, As marketing is growing, UMSL is trying to accommodate its students by improving and adding courses. A customer relationship management (CRM) course has recently been introduced and it gives you the ability to take a step ahead, think about your future career, and utilize software you will […]

UMSL Offers CRM and You Need to Take it!


ShareBy Taylor Rinehart, When organizing your life, you utilize many tools. Whether it’s a to-do-list, a planner or any other object you use, they are all very important aspects of organization. With growth in businesses and the organization within them, there is a lot of software and tools that are […]

HubSpot Introduces Students to Education Partner Program


ShareBy Brett Wozniak Everybody loves food! New attractions? Always enticing to consumers! So why not have an attraction that features food, food, and more food? The 9 Mile Garden is a “family-focused entertainment district” according to their website, sharing that this will be the first food truck garden in all […]

Forget Eminem and 8-Mile, Catch the New Wave



ShareBy Katelyn Gierer Have you ever wondered who is leading the way in digital marketing? We are going out and finding the best-of-the-best all around the nation to give them the Top 50 Digital Marketing Thought Leaders award. With the help of our Marketing Advisory Board, featuring executives from Purina, […]

February’s Thought Leaders Award


ShareGuest Blogger Heidi Cohen UMSL College of Business recently interviewed Heidi Cohen, the Chief Content Officer at Actionable Marketing Guide and our very own keynote speaker at the 2020 Midwest Digital Marketing Conference that’s held every April at Union Station in St. Louis, MO. Recently, we talked with Heidi about […]

Seismic Marketing Shift: How To Improve Your Future Results


ShareBy Tomotaka Iguchi Are you looking to become a student at UMSL or are you changing your major? Take a look at what UMSL Business has to offer you! I’m an exchange student from Japan majoring in marketing with UMSL’s College of Business. Here are some of the reasons why […]

4 Reasons Why You Should Choose UMSL Business



ShareBy Brett Wozniak Sports and marketing, how could the two even relate? At UMSL, we offer an amazing new class that is in its inaugural session in the Spring of 2020, with UMSL graduate Kathryn Hobbs. Professor Hobbs attended UMSL and received her BSBA and MBA with an emphasis in […]

Love Sports and Marketing? We Have the Class for You!