ShareBy Tomotaka Iguchi Are you looking to become a student at UMSL or are you changing your major? Take a look at what UMSL Business has to offer you! I’m an exchange student from Japan majoring in marketing with UMSL’s College of Business. Here are some of the reasons why […]

4 Reasons Why You Should Choose UMSL Business


ShareBy Brett Wozniak Sports and marketing, how could the two even relate? At UMSL, we offer an amazing new class that is in its inaugural session in the Spring of 2020, with UMSL graduate Kathryn Hobbs. Professor Hobbs attended UMSL and received her BSBA and MBA with an emphasis in […]

Love Sports and Marketing? We Have the Class for You!


ShareBy Katelyn Gierer Have you ever wondered who is leading the way in digital marketing? We are going out and finding the best-of-the-best all around the nation to give them the Top 50 Digital Marketing Thought Leaders award. With the help of our Marketing Advisory Board, featuring executives from Purina, […]

January’s Thought Leaders Award



ShareBy Zack Stahr The search for the right tool is an incredibly difficult process because the available resources are simply overwhelming. The first thing you need when finding the right tool for your company is strategy. Some social platforms behave better with different tools. Different types of content work better […]

Find The Right Social Media Tool For Your Business


ShareBy Zach Kozelichki Unless you have been living under a rock for the past month or so, you might have stumbled across the latest trending news in regard to Tesla’s latest vehicle, the Cybertruck. There was a promotional event held to announce Tesla’s latest release, which attracted a great deal […]

Cybertruck: Guerrilla Marketing?


ShareBy Heidi Ehlert, Let’s face it, as college students it is super hard to find the time to work on personal projects. Even finding time for a hobby can be super difficult, but if you’re looking to get a jumpstart on your future career in the marketing or media world […]

Start Your Blog, Help Your Marketing Career



ShareBy Kalynn Clinton So, you’ve finally graduated, you’ve got that coveted piece of paper, and now it’s time for you to find your first “real” job. Or maybe you’re feeling suffocated in your current role and you’re looking for a change. Whatever the reason, and whatever point in your career […]

Looking for a Job? You’re Doing it Wrong!


ShareBy Heidi Ehlert Are you interested in getting into the digital marketing world but are overwhelmed on where to start? I’ve been there and let me tell you it’s scary getting all this digital marketing information thrown at you and not really understand any of it. I was a media […]

Tips and Tricks for your Digital Marketing Internship


ShareBy Zach Kozelichki, In today’s marketing environment advertisers often make frequent use of endorsers, including celebrities. Nonetheless, this tactic can be risky because celebrities often have scandals that oppose the image portrayed in a given advertisement. Celebrities can also get overexposed. When Tiger Woods was at the pinnacle of his […]

Collaborating with Celebrity Endorsers



ShareBy Michael Brothers   In the world of athletics, funding can be a deciding factor to a program’s success. Yes, hard work, coaching and natural talent are important, but by being able to provide a team with the best resources possible the program can set themselves apart from the competition. […]

Sports Marketing for Your Team