UMSL


ShareBy Brett Wozniak Sports and marketing, how could the two even relate? At UMSL, we offer an amazing new class that is in its inaugural session in the Spring of 2020, with UMSL graduate Kathryn Hobbs. Professor Hobbs attended UMSL and received her BSBA and MBA with an emphasis in […]

Love Sports and Marketing? We Have the Class for You!


ShareBy Heidi Ehlert, Enric Mesonero Romanos Jover, Zachary Kozelichki, and Zachary Stahr Marketing has come a long way since it was founded as a department at UMSL.  Not only is it no longer about print advertising and push marketing, but social and digital media has flipped the field upside down. As students, we were […]

UMSL Marketing Announces New Co-Chairs









ShareBy: Kyle Barton and Chris Copithorne UMSL Business met with campus minority and diversity leaders to discuss diversity on UMSL’s campus, specifically covering the organizations available for black students to foster diversity. Deborah Burris, Chief Diversity Officer; Ashlee Roberts, Assistant Director of Student Involvement; Dr. Malaika Horne, Director of Executive […]

Diversity on UMSL’s Campus


ShareBy Kyle Barton The following is an interview from the student-run podcast, ‘In Your Business: With UMSL Business‘ Midwest Digital Marketing Conference (MDMC18) is the largest digital marketing conference in the region, which is going to take place on March 27th and 28th at St. Louis Union Station. The conference […]

Learn From the Best in the Industry at #MDMC18



ShareBy: Nicholas Sylvia The way people use digital devices is rapidly changing. We live in a world where people are constantly connected and always consuming digital media. Whether it is Smartphones, Smart watches, TV’s, computers, or even virtual reality, consumers are attached to a mobile device 24/7. The average American […]

Why Digital Marketing Matters