Marketing


ShareBy Katelyn Gierer Have you ever wondered who is leading the way in digital marketing? We are going out and finding the best-of-the-best all around the nation to give them the Top 50 Digital Marketing Thought Leaders award. With the help of our Marketing Advisory Board, featuring executives from Purina, […]

January’s Thought Leaders Award


ShareBy Zack Stahr The search for the right tool is an incredibly difficult process because the available resources are simply overwhelming. The first thing you need when finding the right tool for your company is strategy. Some social platforms behave better with different tools. Different types of content work better […]

Find The Right Social Media Tool For Your Business




ShareBy Heidi Ehlert Are you interested in getting into the digital marketing world but are overwhelmed on where to start? I’ve been there and let me tell you it’s scary getting all this digital marketing information thrown at you and not really understand any of it. I was a media […]

Tips and Tricks for your Digital Marketing Internship


ShareBy Zach Kozelichki, In today’s marketing environment advertisers often make frequent use of endorsers, including celebrities. Nonetheless, this tactic can be risky because celebrities often have scandals that oppose the image portrayed in a given advertisement. Celebrities can also get overexposed. When Tiger Woods was at the pinnacle of his […]

Collaborating with Celebrity Endorsers






ShareBy Zachary Kozelichki The University of Missouri–St. Louis was once again proud to host the annual Fall Internship and Job Fair. The networking event took place on September 27 inside the Mark Twain building with over 525 UMSL students in attendance. The event itself featured 250 representatives from 119 employers. There […]

Did You Make It To ’19 Career Fair Hosted by ...



ShareBy Zach Stahr, The field of Customer Relationship Management is rapidly emerging as one of the most important, exciting and innovative segments of the business world. The University of Missouri-St. Louis Marketing Department recognized the importance to stay ahead of the curve. This led them to bring Sarah Dalton, director […]

CRM Panel Brings New Insights to Marketers