Marketing


ShareBy Heidi Ehlert Are you interested in getting into the digital marketing world but are overwhelmed on where to start? I’ve been there and let me tell you it’s scary getting all this digital marketing information thrown at you and not really understand any of it. I was a media […]

Tips and Tricks for your Digital Marketing Internship


ShareBy Zach Kozelichki, In today’s marketing environment advertisers often make frequent use of endorsers, including celebrities. Nonetheless, this tactic can be risky because celebrities often have scandals that oppose the image portrayed in a given advertisement. Celebrities can also get overexposed. When Tiger Woods was at the pinnacle of his […]

Collaborating with Celebrity Endorsers






ShareBy Zachary Kozelichki The University of Missouri–St. Louis was once again proud to host the annual Fall Internship and Job Fair. The networking event took place on September 27 inside the Mark Twain building with over 525 UMSL students in attendance. The event itself featured 250 representatives from 119 employers. There […]

Did You Make It To ’19 Career Fair Hosted by ...



ShareBy Zach Stahr, The field of Customer Relationship Management is rapidly emerging as one of the most important, exciting and innovative segments of the business world. The University of Missouri-St. Louis Marketing Department recognized the importance to stay ahead of the curve. This led them to bring Sarah Dalton, director […]

CRM Panel Brings New Insights to Marketers


ShareBy Heidi Ehlert, Enric Mesonero Romanos Jover, Zachary Kozelichki, and Zachary Stahr Marketing has come a long way since it was founded as a department at UMSL.  Not only is it no longer about print advertising and push marketing, but social and digital media has flipped the field upside down. As students, we were […]

UMSL Marketing Announces New Co-Chairs


ShareBy Patricia Knight Hi UMSL Students! Do you want to learn more about selling skills to assist in your future career pursuits?  UMSL Business offers a course to develop selling skills. MTKG 3751: Professional Selling Skills (note: course name will change to Personal Selling in Fall 2019) has been helping […]

Who Needs Selling Skills? Everyone! New UMSL Course on Personal ...



ShareBy David Morrison, UMSL Daily  More than 1,850 attendees flocked to St. Louis Union Station for this year’s Midwest Digital Marketing Conference last Wednesday and Thursday. The event, hosted by the UMSL College of Business Administration, drew the biggest crowd in its seven years of existence. (Photos by David Morrison) […]

#MDMC19: Midwest Digital Marketing Conference serves as an experiential learning ...