Archive for the ‘Marketing’ Category

Inspiration and Lessons Learned from the 2018 Midwest Digital Marketing Conference

By: Weber Shandwick St. Louis


Despite the dreariness of last week’s weather, some brightness shone as marketing students, industry professionals and marketing and communications leaders gathered for the Midwest Digital Marketing Conference in downtown St. Louis. Weber Shandwick’s Digital Account & Engagement Lead Obele Brown-West led an engaging discussion on how brands and organizations are leveraging AI on social media to create compelling new content that drives commerce.

Reflecting on Obele’s presentation, I wondered how much have I purchased through social media? How did these ads even target me as a consumer? This world of social commerce isn’t necessarily new, but it’s fascinating how easily it has crept into our daily lives and how rapidly it evolves. Obele mentioned that “this presentation will probably be antiquated by the time we leave this room.” As quickly as things change in the social commerce landscape, that’s definitely a possibility.

Combining the right tools and technology with social media means transforming the way we shop in our daily lives, and transforming how we convert consumers in our professional lives. Social platforms shake up the consumer experience and directly correlate to bottom of the funnel marketing objectives.

While my bias may tell me that my colleague’s presentation was the best of them all, there was still a lot to learn from many other experts attending the conference. From crisis management, to visual storytelling, read some of my colleagues’ thoughts and takeaways from the conference below!

– Rodney Pruitt, Associate, Client Experience Digital

Social Media Crisis Management Panel

Reputation takes years to build and minutes to dissolve in the wake of a crisis. Social media managers need to have the tools and know-how at the ready to manage an issue quickly and effectively, even if they are not crisis communications experts. While most PR professionals know just enough to be dangerous when it comes to managing a crisis, there’s still a lot to learn, much of which can only come from experience. A panel of local crisis powerhouses shared their insights on how to prepare before a crisis or issue, based on their many years in the trenches. Here’s what they said:

 

—Read More at the Weber Shandwick Blog—


 

New Up and Coming Social Media Platforms

By: Andrea Siecinski


Social media is a relatively new concept, but it has quickly become a way of life in this century. It is hard to break through the noise of the big platforms that are present in today’s society. Many venture in creating the greatest, new social media platform but do not make it due to the competition. There are some social media platforms that are making a splash and turning heads lately, though.

Musical.ly

Musical.ly is an app that started in 2014 and is a platform that is popular with today’s teenagers. Musical.ly is a site that allows its users to lip sync or dance to a song for 15 seconds and post it. According to Adweek, it is starting to rival other social media sites like Facebook and Instagram. Even Katy Perry is using it to promote her music.

Vero

Vero, which means truth, is the most recent social media platform to get a big break. It has become very popular and has got a lot of hype as of late. Vero is a place to share all sorts of media and ideas. Its feed is chronological, which has been lost on other platforms like Facebook and Instagram. Vero is also ad-free at the moment which is hard to find on other platforms.

Hive

Hive is a platform that allows its users to connect and follow people with similar interests. Users create a profile based on their interests, and Hive connects them to people nearby with similar interests. It is being marketed as a way to connect people and to create new friendships. It will also be a spot to get advice on those topics of interest. It has recently been promoted by football player Terrell Owens, and Peter Kraus of the Bachelor.

These platforms are making some headway in the social media world. Who knows if they will thrive as much as Facebook and Instagram have, but they are finding success despite how hard it is to make it. The platforms are unique in their own way which has brought them some success.


 

UMSL Tutoring and Lab Services For Business Students  

By: Chris Copithorne

The University of Missouri – St. Louis (UMSL) offers business students different types of resources to ensure student success. One of the best features they offer is tutoring programs and labs for students from all business-related majors. Specifically, these majors include: Accounting, Finance, Supply Chain and Analytics, and Information Systems. There is also a Writing Center and a Math Academic Center available, both located in 222 SSB.


Math and Writing Centers are probably the most well-known by students, but many other fields are just as valuable and should be taken advantage of by business students. For instance, the Finance Lab for Bloomberg Terminal Use is something every student should get themselves familiar with. It is a new feature offered to business students on the first floor of the new business building – Anheuser Bush Hall. Bloomberg Terminal is a software which helps monitor financial data in real-time. This resource offers the opportunity for real-world experience, especially for those who plan to pursue a career in finance.

Tutoring outlets and resources meet the dynamic needs of business students studying in a variety of fields at the undergraduate and graduate level. For instance, an undergraduate business student working on pre-requisite courses in Economics could take advantage of the Economics Resource Center (ERC) located in 452 SSB. Moreover, students can improve their understanding in other technical disciplines like: Mathematics/Writing (222 SSB), Accounting (006 ABH), Management Information Systems (200 ESH), and Supply Chain (002 ABH) in their respective tutoring Centers. All of these tutoring services function on a walk-in basis, but the writing center does require an appointment to receive assistance. This is due to the ambiguous time requirements which is necessary to accurately review, evaluate, and guide a student on a writing assignment. For additional information concerning hours of operation for Tutoring services in Business, please click here.   

Conversely, if you have the ability to help others in these subjects, you can become a tutor. Oftentimes these boast a high degree of flexibility regarding the tutor’s class schedule. These coveted positions are usually given to students who have demonstrated the highest level of proficiency in the courses that they tutor. Prospective business students who need help from a tutor should feel assured in knowing that they are working with the best and brightest in the UMSL Community. Tutors are usually hand-picked by department heads and leaders who look for patient and intelligent students to fill these roles.

Clearly, the tutoring program at UMSL is something that provides huge benefits to all parties involved. It is the hope of the College of Business that students and tutors will cultivate long-lasting relationships through common career interests in the field of business. These relationships often lead to additional networking opportunities through business clubs and organizations within the UMSL community. Tutoring services are meant to serve the needs of business students and augment current efforts in their respective courses. To make the most out of tutoring services, students should come prepared with specific questions on practice problems or assignments. The overall difference tutoring services can make is profound, as students exceed and achieve their academic goals.


 

Guest Editorial: May I Have Your Attention, Please?

By: Steve Bauer 

UMSL Marketing Advisory Board Member since 2013 &
Global Lead, FleishmanHillard’s Social & Innovation

@SteveBauer


 

Time. It’s our most valuable resource. How we choose to spend it is up to each of us.

But there’s a lot competing for our time… and for our attention. Studies have shown that the average person sees up to 10,000 brand messages a day. And while that frequently-shared factoid claiming that people now have a shorter attention span than a goldfish is certainly debatable, you can bet that as content marketing continues to rise, dealing with information overload will only become more and more challenging for the audiences we’re trying to reach.

For the past few weeks, marketers have been frantically talking about the impact of Facebook announcing they’ll be prioritizing posts from friends and family over content from brands and publishers. But this shouldn’t really come as a surprise. We’ve seen this day coming for years now.

We speculated that organic reach would eventually be zero when Facebook announced it was going public in 2012 and again in 2013 when brands and publishers saw the first big dip in organic reach. In today’s world, paid is no longer just an option for brands on Facebook. And other platforms will soon catch up to speed.

Paid strategies can definitely help ensure your content gets seen by the right audience. But being seen doesn’t necessarily mean that anyone is actually paying attention.

So how can you break through the clutter when there’s so much competition for just a few precious moments of people’s time?


—Read Full Article VIA Fleishman Hillard— 

Meet College of Business International MBA student, Kristina Medvedeva!

 

Kristina Medvedeva was ready for her solo intercontinental move to St. Louis well before booking a plane ticket in 2014.

She had done her homework. A master’s degree in North American studies, fluency in English and an independent spirit – one cultivated after leaving home at the age of 16 to pursue a bachelor’s degree – primed her for the transition.

But even with a resume full of preparatory experiences, the Russian native says no amount of time or research could have fully readied her for life as an international student in America.

“When you are in a different country, you are out of your comfort zone constantly,” Medvedeva said. “All the time – every single moment – you are out of your comfort zone. It doesn’t matter how comfortable you get, at points there will be situations that will be unusual for you.”

Though by now, the University of Missouri–St. Louis MBA candidate thrives in new and occasionally uncomfortable situations.

— Read More VIA UMSL Daily —


Importance of Taking Business Courses for Students Of Other Majors

In Your Business”, a podcasting series by UMSL Business, continues to feature people, who are experts in their fields, discussing issues the audiences can relate to. In a recent podcast, UMSL Business Interviewed Dr. Carl Hoagland and Mr. Tyler Beffa.

Dr. Hoagland is a former Emerson Electric Company Endowed Professor in Technology and Learning, Director of Technology for the UMSL College of Education and Co-Director of the Bachelor of Educational Studies (BES) program. As for Tyler, he is a BES student at UMSL, who is taking a business course at the College of Business as part of his program.

At the beginning of the interview, Dr. Hoagland explained that the Bachelor of Educational Studies program was originally developed in 2007, but was renewed in 2013 with some modifications. The program is basically aimed at students who want to pursue a career in education, but do not want to work in a traditional classroom setting. The program offers four emphasis areas, such as Youth and Adult Development, Park & Museum Programs, Exercise Sciences and Wellness, and, finally, Early Childhood. The fifth track, Social Entrepreneurship, is currently being developed in collaboration with UMSL’s College of Business Administration.

Being a current BES student, Tyler stated that his choice of UMSL, in general, was based on the affordability of the programs offered at the university. As for the BES degree, Tyler has always wanted to pursue a career in informal education, and the BES program turned out to be a perfect fit for him. Other education programs are traditionally focused on formal teaching, whereas BES helps students to obtain a broader understanding of education and prepares them to work in various agencies: Students acquire different skills applicable in many educational settings, from educating and working with kids, youth and adults, to management and marketing skills and writing grants.

During the interview, Dr. Hoagland stressed the importance of taking business courses for the BES students. He explained that understanding how businesses operate and having some business skills, such as creating a marketing or social media strategy, putting together a small budget, and managing others is essential in the informal ed agency setting, where the majority of the BES graduates work. A business background is beneficial for many graduates, even for those who do not intend to work in the for-profit organizations.

Tyler is currently taking a Social Media Marketing course with professor Dr. Perry Drake. He stressed that even in education all stakeholders such as parents and special education teachers should understand and support the significance of social media in the contemporary society and be able to keep pace with the new technology to embrace its benefits. Tyler stated that the course he is taking aided him in understanding how to build social media strategies as well as how to develop a social media presence for an organization. He further explained that utilizing such platforms as Hootsuite in class helped him to learn how to manage and schedule created and curated content on various social media profiles. Dr. Hoagland, in his turn, justified the benefit of taking a social media marketing course for non-business majors by giving an example of Edison Research that estimated that 81% of the American population has social media platforms, which stresses the need to understand social media.

The interview, in general, was very informative in terms of explaining and justifying the need for various non-business majors to take business courses. Possessing business skills and understanding business processes gives an edge to students of non-business majors while looking for jobs after graduation. Go here to listen to the complete interview.

Study Abroad with UMSL Business

“In Your Business”, which is an UMSL Business’s podcasting series yet again featured people who are experts in their areas, eager to offer guidance to prospective audiences on matters affecting them. In the recent podcast, UMSL Business talked with Dr. Joseph Rottman, Dr. Ekin Pellegrini, and Cassie Philip about the Study Abroad Program at UMSL.

Dr. Rottman is the Director of the International Business Institute and a professor of Information Systems at the University of Missouri – St. Louis. He also coordinated the Study Abroad programs aimed at UMSL business students. Dr. Pellegrini is an Associate Professor of Global Leadership and Management at the College of Business Administration at UMSL. She also teaches “International Business” and “Women and Leadership” classes in Bremen, Germany. Finally, Cassie Philip is a student at UMSL majoring in Accounting, who studied abroad in Germany in summer 2017.

This blog originally appeared on UMSL Digital Mindshare. Click here to view the full blog.

 

The Hands Movement On Social Media

By: Isela Sanchez

The hands-focused social media movement is on the rise! Hands have always been a big part of films and other on-screen productions, but recently they have started to play a huge role on social media. Hands are the symbol of artisanal craftsmanship and entrepreneurial zeal. What exactly is zeal you may ask? Zeal is a strong feeling of interest and enthusiasm that makes someone eager or determined to do something.

The number of videos using hands as the “stars of the show” is increasing at large rates. Thus, the trend of using hands as the focus in many cooking videos took off in 2014 with the rise of video sharing on Facebook. “A quarter of video views on Facebook pages of media companies go to these sorts of instructional videos. No faces. No bodies. Just hands,” writes Amanda Hess in her article for New York Times.

This blog originally appeared on UMSL Digital Mindshare. Click here to view the full blog.

 

Entrepreneurial Program at UMSL: Preparing Students for Success

By: Isela Sanchez

UMSL Business’s podcasting series “In Your Business” always wants to expand knowledge to students by providing guest speakers with an amazing teaching capacity and insightful ideas. For the latest podcast, we interviewed Dan Lauer, Chris Miller and Alex Zwibleman, who are all part of the UMSL Business Entrepreneurial program. They talked about the basics, history, future, and what the Entrepreneurial program can do for business students alike.

Dan Lauer is the Founding Executive Director of UMSL Accelerate and Founder of his company, Lauer Toys, Inc., which produces Waterbabies®. Chris Miller is the Founder and CEO of The Mission Center L3C, who serves as Assistant Teaching Professor and Director of Interdisciplinary Entrepreneurship at UMSL. Finally, the last guest speaker is a student from UMSL, Alex Zwibleman, who is majoring in Business Management and who is taking part in the UMSL Accelerate Entrepreneurial Program.

This blog originally appeared on UMSL Digital Mindshare. Click here to read the full blog.  Go here to listen to the complete interview.

Why Marketing Is The Right Career Path For You

By: Afnan Tahir

Many people question whether marketing is a right career path for them to choose as they consider a degree in marketing.

Studying marketing presents various career opportunities that include advertising, public relations, brand management, and market research. A degree in marketing has proved to be essential as it equips students with knowledge that will enable them to contribute excellently to the business world and the development of the community. The marketing department is one of the most critical elements of every company, and students who pursue a marketing degree have career opportunities in corporations from varied fields. Therefore, career choices in marketing are limitless.

This blog originally appeared on UMSL Digital Mindshare. Please click here to read the full blog.