Marketing


ShareBy: Lindsay Wesche Hey UMSL Business! As you know, social media is constantly changing and evolving. Many social media apps that were once popular have faded out, while others fade in and take over. Many of us use more than one social media app, which can make things hectic, unorganized […]

The Best Tools for Social Media Marketers in 2019



ShareBy: Sabrina McGuire  “Success is a journey, not a destination” says Harlan Hodge during the start of HIS-Story, a panel sponsored by the Black Business Student Association at UMSL. During this event, we were able to speak to and ask questions with a “panelist of dreams”. Starring Jesse Sanders, Andre Stevens, […]

Three Questions: HIS-Story Panelists Talk “Success”





ShareBy Sabrina McGuire      The In Your Business podcast is essential for all business majors here at UMSL. Not only is it informative but you will be able to learn from guest speakers who are leaders in the industry. You can listen to the podcast any time of the day, […]

Podcast: 2018 Ameren Accelerator Day



ShareBy: Kyle Barton Jack Speer is a long-time newscaster at NPR, and a journalist with over twenty years of experience covering business and economics through a variety of network and broadcast markets. Some of Speer’s more prominent stories cover the 2008 financial crisis, congressional budgetary reforms, and initiatives. The government’s […]

Interview with Jack Speer – an NPR News Anchor


ShareBy: Kyle Barton Important inferences can be gathered from a survey recently conducted by the College of Business to understand social media habits of UMSL students. Trends in social media usage among students is clearly defined by the respondent’s age, profession or working experience, major/area of study, and other prominent […]

Social Media Survey Results: Understanding Social Media Habits on Campus


ShareBy: Weber Shandwick St. Louis Despite the dreariness of last week’s weather, some brightness shone as marketing students, industry professionals and marketing and communications leaders gathered for the Midwest Digital Marketing Conference in downtown St. Louis. Weber Shandwick’s Digital Account & Engagement Lead Obele Brown-West led an engaging discussion on how brands and […]

Inspiration and Lessons Learned from the 2018 Midwest Digital Marketing ...