Instagram


ShareBy Zach Kozelichki, In today‚Äôs marketing environment advertisers often make frequent use of endorsers, including celebrities. Nonetheless, this tactic can be risky because celebrities often have scandals that oppose the image portrayed in a given advertisement. Celebrities can also get overexposed. When Tiger Woods was at the pinnacle of his […]

Collaborating with Celebrity Endorsers


ShareBy: Lindsay Wesche Hey UMSL Business! As you know, social media is constantly changing and evolving. Many social media apps that were once popular have faded out, while others fade in and take over. Many of us use more than one social media app, which can make things hectic, unorganized […]

The Best Tools for Social Media Marketers in 2019