Instagram


ShareBy Taylor Rinehart Before all of the issues involving COVID-19, Arch Apparel came to visit and talk about their story to the Marketing Club. The founder Aaron Park shared how he had a vision for St. Louis streetwear and made it become a reality with Arch Apparel. It all started […]

Arch Apparel Founder Aaron Park Visits UMSL


ShareBy Zach Kozelichki, In today‚Äôs marketing environment advertisers often make frequent use of endorsers, including celebrities. Nonetheless, this tactic can be risky because celebrities often have scandals that oppose the image portrayed in a given advertisement. Celebrities can also get overexposed. When Tiger Woods was at the pinnacle of his […]

Collaborating with Celebrity Endorsers


ShareBy: Lindsay Wesche Hey UMSL Business! As you know, social media is constantly changing and evolving. Many social media apps that were once popular have faded out, while others fade in and take over. Many of us use more than one social media app, which can make things hectic, unorganized […]

The Best Tools for Social Media Marketers in 2019