Posts Tagged ‘umsl digital’

Inspiration and Lessons Learned from the 2018 Midwest Digital Marketing Conference

By: Weber Shandwick St. Louis


Despite the dreariness of last week’s weather, some brightness shone as marketing students, industry professionals and marketing and communications leaders gathered for the Midwest Digital Marketing Conference in downtown St. Louis. Weber Shandwick’s Digital Account & Engagement Lead Obele Brown-West led an engaging discussion on how brands and organizations are leveraging AI on social media to create compelling new content that drives commerce.

Reflecting on Obele’s presentation, I wondered how much have I purchased through social media? How did these ads even target me as a consumer? This world of social commerce isn’t necessarily new, but it’s fascinating how easily it has crept into our daily lives and how rapidly it evolves. Obele mentioned that “this presentation will probably be antiquated by the time we leave this room.” As quickly as things change in the social commerce landscape, that’s definitely a possibility.

Combining the right tools and technology with social media means transforming the way we shop in our daily lives, and transforming how we convert consumers in our professional lives. Social platforms shake up the consumer experience and directly correlate to bottom of the funnel marketing objectives.

While my bias may tell me that my colleague’s presentation was the best of them all, there was still a lot to learn from many other experts attending the conference. From crisis management, to visual storytelling, read some of my colleagues’ thoughts and takeaways from the conference below!

– Rodney Pruitt, Associate, Client Experience Digital

Social Media Crisis Management Panel

Reputation takes years to build and minutes to dissolve in the wake of a crisis. Social media managers need to have the tools and know-how at the ready to manage an issue quickly and effectively, even if they are not crisis communications experts. While most PR professionals know just enough to be dangerous when it comes to managing a crisis, there’s still a lot to learn, much of which can only come from experience. A panel of local crisis powerhouses shared their insights on how to prepare before a crisis or issue, based on their many years in the trenches. Here’s what they said:

 

—Read More at the Weber Shandwick Blog—


 

New Up and Coming Social Media Platforms

By: Andrea Siecinski


Social media is a relatively new concept, but it has quickly become a way of life in this century. It is hard to break through the noise of the big platforms that are present in today’s society. Many venture in creating the greatest, new social media platform but do not make it due to the competition. There are some social media platforms that are making a splash and turning heads lately, though.

Musical.ly

Musical.ly is an app that started in 2014 and is a platform that is popular with today’s teenagers. Musical.ly is a site that allows its users to lip sync or dance to a song for 15 seconds and post it. According to Adweek, it is starting to rival other social media sites like Facebook and Instagram. Even Katy Perry is using it to promote her music.

Vero

Vero, which means truth, is the most recent social media platform to get a big break. It has become very popular and has got a lot of hype as of late. Vero is a place to share all sorts of media and ideas. Its feed is chronological, which has been lost on other platforms like Facebook and Instagram. Vero is also ad-free at the moment which is hard to find on other platforms.

Hive

Hive is a platform that allows its users to connect and follow people with similar interests. Users create a profile based on their interests, and Hive connects them to people nearby with similar interests. It is being marketed as a way to connect people and to create new friendships. It will also be a spot to get advice on those topics of interest. It has recently been promoted by football player Terrell Owens, and Peter Kraus of the Bachelor.

These platforms are making some headway in the social media world. Who knows if they will thrive as much as Facebook and Instagram have, but they are finding success despite how hard it is to make it. The platforms are unique in their own way which has brought them some success.


 

6 Ways To Make Your University’s Social Media Channels Work Better

By: Brittney Hager with the contribution of TJ Sheffer, Gabrielle Sealey, Jordan DeMars, Daniel Klevorn, and Pablo Romero

Technology has evolved drastically and brought a rise in social media. Almost everyone has at least one form of it, and the number of global users is constantly expanding. Social media is also crucial for universities and colleges. Having social media accounts, like Facebook or Twitter, help universities target new and current students, alumni, and the community

You would think that because everyone is on social media that it would be easy for schools to gain followers, especially from students. However, some colleges struggle at gaining attention on their accounts. So how do you attain the interest of these large audiences? The secret may lie within the social media sites of two universities. Baylor University and the University of Wisconsin–Madison have accumulated numerous followers and put out quality content that is liked by thousands of people, even if the content has no relation to the universities. Using these two colleges as examples, here are some great tips on how to improve your university’s social media.

Note: This blog originally appeared on UMSL Digital Mindshare, visit the original blog to read the rest.

Podcasting 101 with Vernon Ross

Podcasting 101.png

Have you ever heard of Serial? It’s an investigative podcast series hosted by Sarah Koenig that tells a true story over the course of a season.Think “Making a Murderer” in radio format. Serial really brought podcasting as a communications channel to the mainstream more than it had ever been before. Currently, 12% of the population is hooked on a podcast.

Vernon Ross, of Ross Public Relations, stopped by my Social Media Marketing class a few weeks ago to teach us about starting our own Podcast. In a few weeks, my students will be embarking on the creation of the first-ever UMSL Business Podcast series. We were so excited to welcome Vernon as he has had his own podcast, “The Social Strategy Podcast,” for over three years. Vernon is also teaching a new Podcasting course for the UMSL Digital Marketing Certificate program in Fall 2016. Thinking about starting your own podcast? Read the full blog here for Vernon’s 3 biggest takeaways from his Podcasting 101.