By: Weber Shandwick St. Louis
Despite the dreariness of last week’s weather, some brightness shone as marketing students, industry professionals and marketing and communications leaders gathered for the Midwest Digital Marketing Conference in downtown St. Louis. Weber Shandwick’s Digital Account & Engagement Lead Obele Brown-West led an engaging discussion on how brands and organizations are leveraging AI on social media to create compelling new content that drives commerce.
Reflecting on Obele’s presentation, I wondered how much have I purchased through social media? How did these ads even target me as a consumer? This world of social commerce isn’t necessarily new, but it’s fascinating how easily it has crept into our daily lives and how rapidly it evolves. Obele mentioned that “this presentation will probably be antiquated by the time we leave this room.” As quickly as things change in the social commerce landscape, that’s definitely a possibility.
Combining the right tools and technology with social media means transforming the way we shop in our daily lives, and transforming how we convert consumers in our professional lives. Social platforms shake up the consumer experience and directly correlate to bottom of the funnel marketing objectives.
While my bias may tell me that my colleague’s presentation was the best of them all, there was still a lot to learn from many other experts attending the conference. From crisis management, to visual storytelling, read some of my colleagues’ thoughts and takeaways from the conference below!
– Rodney Pruitt, Associate, Client Experience Digital
Social Media Crisis Management Panel
Reputation takes years to build and minutes to dissolve in the wake of a crisis. Social media managers need to have the tools and know-how at the ready to manage an issue quickly and effectively, even if they are not crisis communications experts. While most PR professionals know just enough to be dangerous when it comes to managing a crisis, there’s still a lot to learn, much of which can only come from experience. A panel of local crisis powerhouses shared their insights on how to prepare before a crisis or issue, based on their many years in the trenches. Here’s what they said: