Dan Farrell, senior vice president for sales and marketing for the St. Louis Cardinals, will speak at UMSL tomorrow.

Dan Farrell, senior vice president of sales and marketing for the St. Louis Cardinals, will discuss his journey to the top of sports marketing tomorrow at the University of Missouri–St. Louis. A New Jersey native, Farrell began with the Cardinals in 1982 as intern in the promotions department. He now oversees all the Cardinals sales departments, including tickets, corporate sponsorships, broadcasting rights and advertising.

Presented by Ad Corps, a UMSL student chapter of the American Adverting Federation, the event will be from 9 to 11 a.m. tomorrow in the Student Government Association Chamber, Millennium Student Center at UMSL, One University Blvd. in St. Louis County (63121). A short question-and-answer session with Farrell will follow his presentation. Tickets are $10 and include a continental breakfast. Seating is limited. E-mail Noah Hacker at nahktb@umsl.edu to reserve your seats.