Author Maureen Zegel
Good job UMSL! Month of Community Giving hits record high

Good job UMSL! Month of Community Giving hits record high

To honor their 50th Jubilee this year, employees at the University of Missouri–St. Louis gave nearly $80,000 to the United Way of Greater St. Louis and Community Health Charities of Kansas and Missouri campaigns, breaking the campus record. Both organizations provide funding to social service, health and research agencies in the St. Louis region.

UMSL marketers burst the branded search bubble

UMSL marketers burst the branded search bubble

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.