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‘UMSL in Glass’ wall dedicated at sunset ceremony

‘UMSL in Glass’ wall dedicated at sunset ceremony

The idea grew from a class last spring in advertising techniques taught by Kristy Tucciarone, associate teaching professor of media studies at the University of Missouri–St. Louis. At the time, the university was planning the yearlong Jubilee celebration of its 50th anniversary in 2013.

Award-winning copywriter ‘lets loose the large’

Award-winning copywriter ‘lets loose the large’

It’s never prudent to turn in that first idea. Why? Often times it sounds like a first idea and that’s not a good thing, according to Walt Jaschek, an award-winning freelancer copywriter.

UMSL students take home several ADDY Awards

UMSL students Erika Drebber and Megan Ryan won a St. Louis Student ADDY for the newspaper advertising category for this Mini Cooper ad.

The University of Missouri-St. Louis continued its hot streak by taking home four local ADDY Awards at a ceremony held Feb. 18 by AdClub St. Louis at the The Lumen in St. Louis.