Podcasting 101 with Vernon Ross

Have you ever heard of Serial? It’s an investigative podcast series hosted by Sarah Koenig that tells a true story over the course of a season.Think “Making a Murderer” in radio format. Serial really brought podcasting as a communications channel to the mainstream more than it had ever been before. Currently, 12% of the population is hooked on a podcast.

Vernon Ross, of Ross Public Relations, stopped by my Social Media Marketing class a few weeks ago to teach us about starting our own Podcast. In a few weeks, my students will be embarking on the creation of the first-ever UMSL Business Podcast series. We were so excited to welcome Vernon as he has had his own podcast, “The Social Strategy Podcast,” for over three years. Vernon is also teaching a new Podcasting course for the UMSL Digital Marketing Certificate program in Fall 2016. Thinking about starting your own podcast? Read the full blog here for Vernon’s 3 biggest takeaways from his Podcasting 101.