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Category Archives: Mass Communication
New Standards for Success in the Media Industries?
One of the things that we have to address in our Mass Communication classes are the ways digital technology affects how traditional media industries can make money. Essentially, thanks to the Internet and mobile networks, we can listen to music, … Continue reading
Posted in Mass Communication
Tagged Billboard, digital media, Music, Nielsen, TV
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Knowledge may be power, but information can be revenue
When we think of mass communication, we tend to think of entertainment media like television sit-coms and movies, or news media like newspapers and the evening newscast. However there’s another form of mass communication that might be less visible but … Continue reading
Posted in Mass Communication
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Second Screens, Social Media, and the Super Bowl
Increasingly, we’re watching TV while also using smart phones, tablets, or laptops. Among other things, this allows us to tweet and post about what we’re watching and to follow what others are saying about the program. These came in to … Continue reading
Posted in Mass Communication
Tagged advertisers, applied research, social media, Super Bowl
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Top tweets of the ’12 campaign
Which tweets from the 2012 presidential campaign resonated most with the tweeting public? Twitter published an interactive summary here. H/t NYT Bits blog. Share
Posted in Mass Communication
Tagged 2012 presidential campaign, social media, Twitter
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Start reading newspapers … before it’s too late
Yet more evidence that newspapers are an endangered medium: New Orleans is famous for marking death with a celebration, and this was no different. More than 300 current and former colleagues, family members and well-wishers gathered to raise a final … Continue reading
Posted in Mass Communication
Tagged newspapers
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Donations, grants and student interns: more efforts to keep the news industry up and reporting
An ongoing topic of discussion in UMSL’s mass communication courses, on this blog, and elsewhere, has been the struggle to find new ways to gather and distribute news that are financially sustainable. Two very different publications that have received news … Continue reading
Posted in Mass Communication
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More evidence of reach, scope, impact of social media
From an article in today’s NYT: YouTube, Twitter and Facebook are now record labels’ textbook tools for starting a marketing campaign … Case in point: Carly Rae Jepsen’s “Call Me Maybe” has been viewed 212 million times on YouTube — … Continue reading
Posted in Mass Communication
Tagged social media
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Seventeen magazine promises to be more transparent about photo retouching after a 14-year-old’s online petition garners 84,000 signatures
According to a recent article in The New York Times, Seventeen magazine has announced that it’s going be more transparent about how it re-touches photos of models. In a pledge to be published n the August issue they promise to … Continue reading
Posted in Mass Communication
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The seemingly inexorable march of digital media
Pressed for time, I won’t add my own take on this particular story from today’s NYT, but it’s a worthwhile read; a compelling look at the success of The Huffington Post and what that success might mean for traditional media … Continue reading
Posted in Mass Communication
Tagged digital media, Huffington Post
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The cost of rudeness: What nasty comment sections might be doing to us
One of the innovations that newspapers have adopted as they have moved online is comments sections. These are also, of course, common features of blogs like this one. This form of interactivity offers some benefits – they allow readers to … Continue reading →