The team received silver in the “outdoor” award category for the “UMSL MORE” campaign and was also recognized for an admissions kit delivered to newly admitted students.
LATEST IN advertising
UMSL Marketing and Communications wins two EduAd Awards
The team received silver in the “outdoor” award category for the “UMSL MORE” campaign and was also recognized for an admissions kit delivered to newly admitted students.
UMSL Marketing and Communications wins two EduAd Awards
The team received silver in the “outdoor” award category for the “UMSL MORE” campaign and was also recognized for an admissions kit delivered to newly admitted students.
Three UMSL graduates among St. Louis Business Journal’s 40 Under 40 Class of 2024
Alums Jessica Cross, Stephanie Korpal and Maggie Rapplean were honored at the annual luncheon at the Chase Park Plaza.
Ask an Expert: Lara Zwarun shares insight on stopping the spread of fake news amid the COVID-19 pandemic
Why there’s so much fake news, what the average consumer can do and how coronavirus is changing the media landscape.
Ask an Expert: Lara Zwarun shares insight on stopping the spread of fake news amid the COVID-19 pandemic
Why there’s so much fake news, what the average consumer can do and how coronavirus is changing the media landscape.
Ask an Expert: Lara Zwarun shares insight on stopping the spread of fake news amid the COVID-19 pandemic
Why there’s so much fake news, what the average consumer can do and how coronavirus is changing the media landscape.
New marketing campaign brings UMSL pride to St. Louis streets and airwaves
A new campaign from University Marketing and Communications uses six pride points to build awareness of UMSL in the St. Louis area.
New marketing campaign brings UMSL pride to St. Louis streets and airwaves
A new campaign from University Marketing and Communications uses six pride points to build awareness of UMSL in the St. Louis area.
New marketing campaign brings UMSL pride to St. Louis streets and airwaves
A new campaign from University Marketing and Communications uses six pride points to build awareness of UMSL in the St. Louis area.
Digital marketing Assistant Professor Ho Kim receives Douglas E. Durand Award for Research Excellence
Kim’s research, featured in a number of prominent publications, focuses on how data can be used to predict and influence consumer behavior.
Digital marketing Assistant Professor Ho Kim receives Douglas E. Durand Award for Research Excellence
Kim’s research, featured in a number of prominent publications, focuses on how data can be used to predict and influence consumer behavior.
Digital marketing Assistant Professor Ho Kim receives Douglas E. Durand Award for Research Excellence
Kim’s research, featured in a number of prominent publications, focuses on how data can be used to predict and influence consumer behavior.
MORE IN advertising
Online Bachelor of Liberal Studies program ranked among nation’s best values
The popularity, affordability and overall strength of UMSL’s online Bachelor of Liberal Arts program landed it No. 14 on Best Value Schools’ national rankings.
Students’ marketing efforts lead to a sold-out business conference
More than 1,200 people are attending UMSL’s fourth annual Midwest Digital Marketing Conference at St. Louis Union Station April 21.
Kat Riddler, The Current’s editor-in-chief, puts focus on writing, staff camaraderie
The English graduate student leads weekly meetings where the student newspaper staff members discuss what’s working well and what they can further improve on.
Laughter, lessons punctuate The Onion founder’s campus visit
While on campus for his Student Life Speaker Series presentation last Thursday, Scott Dikkers also conducted a workshop with creative-writing students.
Evan Miguel selected for multicultural advertising student program
He will be attending the American Advertising Federation’s Most Promising Multicultural Student Program.
Pop culture’s portrayal of advertising focus of instructor’s Missouri History Museum talk
Set in the 1960s in a Manhattan advertising agency, the TV show “Mad Men,” has become a runaway hit. It’s upped the cool factor and sex appeal associated with the advertising agency. But has that fictional portrayal had any influence on students pondering a career in advertising?
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
Award-winning copywriter ‘lets loose the large’
It’s never prudent to turn in that first idea. Why? Often times it sounds like a first idea and that’s not a good thing, according to Walt Jaschek, an award-winning freelancer copywriter.
Advertising instructor wins AAF award
Kristy Tucciarone, assistant teaching professor of media studies at the University of Missouri–St. Louis, has helped...
UMSL students take home several ADDY Awards
UMSL students Erika Drebber and Megan Ryan won a St. Louis Student ADDY for the newspaper advertising category for this Mini Cooper ad.
The University of Missouri-St. Louis continued its hot streak by taking home four local ADDY Awards at a ceremony held Feb. 18 by AdClub St. Louis at the The Lumen in St. Louis.
LATEST NEWS
- Three UMSL graduates among St. Louis Business Journal’s 40 Under 40 Class of 2024
- Bethany Worrell joins UMSL Department of Music as director of vocal studies
- Eye on UMSL: Level up
- UMSL Tritons weekly rewind
- Fall Music Festival showcases ‘energy and vitality’ of UMSL Department of Music
- Midwest BankCentre CEO Orv Kimbrough speaks on importance of ethical decision-making
- University of Missouri–St. Louis, Greater St. Louis Area Council Scouting finalize partnership to support future students
- Retired Director of Athletics Lori Flanagan selected for induction into Missouri Sports Hall of Fame
- UMSL partners with Girl Scouts of Eastern Missouri to support future students with scholarships
- UMSL partnering with Ziplines Education to drive workforce development with tech-adjacent skills training
