Carl Bassi, associate professor of optometry at UMSL, discussed the phenomenon with St. Louis Magazine this week.
The UMSL initiative emphasizes personal networks, and nearly 300 people donated to the various campaigns in the site's first week.
Couldn't make it to any of the University of Missouri–St. Louis Homecoming 2015 events or want to revisit them? UMSL Daily has you covered.
Mason Scott is a junior music major with an emphasis in vocal performance at UMSL.