By Kyle Eggering
On Wednesday, April 17, MDMC attendees got a sneak peek at the next big feature of the social media giant, LinkedIn. LinkedIn Live, LinkedIn’s competitor to other live video services like Facebook Live, will be coming to all LinkedIn users in time, but in the meantime, Chris Strub, author of 50 States, 100 Days: The Book, demoed the service in front of the conferencegoers.
The new service from LinkedIn is only available to a few hundred people right now, but Chris Strub was lucky enough to get his hands on it early. The new service is a little different from other services on the market. It requires a professional, 3rd party app to use, in order to keep the livestreams more professional, fitting the tone of the rest of the website. The streaming service has around 45 seconds of delay now, but this is common for streaming services like this and is acceptable for a more relaxed, person to person style streaming service. The service does have some kinks to be worked out, as the stream went down mid-presentation, but it shows a lot of promise.
Chris also made sure to emphasize how easy the service is to use. Anyone with a smartphone and a 3rd party app, many of which are free, will be able to use the service. LinkedIn wanted to make the service both accessible and professional, and it’s looking like their work will pay off.
If you don’t have a LinkedIn yet, or you want to keep up to date with LinkedIn Live, be sure to register here at https://www.linkedin.com. And be sure to keep up to date with all MDMC news at https://bestmarketingconference.com/en/.