UMSL Business Alumni and Students Volunteer at EarthDance Farms in Ferguson

Work as a pair becuase plan two rows in each bedBy Lingru Kong and Fredrick Eccher
This past weekend, UMSL Business had the wonderful opportunity to spend the day volunteering at the wonderful EarthDance Farms in Ferguson. The farm has been operating for several generations and will soon be certified as an organic farm. EarthDance is Community Supported Agriculture, Continue reading “UMSL Business Alumni and Students Volunteer at EarthDance Farms in Ferguson”

The Changing Content Marketing Landscape: An Interview With Matt Kamp

Matt Kamp

Matt KampAs every marketer knows, “Content is King”. This phrase continues to be more true each year as both search engines and consumer expectations of brands change. To help us take a deep dive into the importance and power of having a strong content strategy, we sat down with a St. Louis specialist, Matt Kamp.  Continue reading “The Changing Content Marketing Landscape: An Interview With Matt Kamp”

How UMSL Alumni Arica Brown Built Her Personal Brand

arica brown

arica brown
Modern dance, hip hop, improvisation, movement theory, contemporary jazz, break dance, musical theater, poms, lyrical dance, zumba and almost any other form of dance that comes to mind Arica Brown, the Founder | Artistic and Executive Director of Consuming Kinetics Dance Company, has instruct it to children and adults in the St. Louis area.
Continue reading “How UMSL Alumni Arica Brown Built Her Personal Brand”

Rise of a Tech Star: An Interview With JJ Hammond

jj hammond

jj hammond
UMSL Alumni JJ Hammond possesses an entrepreneurial spirit often seen in some of business’s biggest leaders, and his passion for technology is almost stronger than his expertise. Hammond currently runs a number of technology-based start-ups including STL Tech Talk, which is the go-to source of technology information for those living in and around St. Louis. Continue reading “Rise of a Tech Star: An Interview With JJ Hammond”

Conquering Fear of Failure: How I Arrived in Marketing

Transform fear into action concept

transform-fear-into-actionEveryone makes mistakes.  Small mistakes— forgetting the grocery list; expensive mistakes— getting a speeding ticket; embarrassing mistakes— sending a text meant for a significant other to your mom.  And sometimes we make mistakes of epic proportions— life-altering decisions or choices that just didn’t have the results we thought they would. Continue reading “Conquering Fear of Failure: How I Arrived in Marketing”

Status of the SEM Industry

September 4, 1998 – Things Changed. Google was launched. On that fateful day new careers were born while others would soon find out that they would need to forever change the way they do business or perish. Since that day in the late 90’s we have come a long way in the world of Search Engine Marketing. Gone are the days where we would buy links or change a few keywords and rankings would double. Those days were simpler, easier times. Welcome to the dawn of the new era of SEM – where content rules. Continue reading “Status of the SEM Industry”