Top 5 Mistakes to Avoid When Hosting a Twitter Chat

Twitter Cloud

By: Melissa Sullivan
Twitter CloudTwitter chats are a great way to help establish your brand as an expert in a particular area and interact directly with your customers. With a small investment of time, you can generate a broad awareness and increase engagement with your target audience. Planning is key to a successful chat. Here are five common mistakes you’ll want to avoid as you put your chat together. Continue reading “Top 5 Mistakes to Avoid When Hosting a Twitter Chat”

Special Olympics Missouri Winning Gold in Social Media

special olypmics missouri2

By: Kathryn Todd
Amber Young, Program Outreach Coordinator at Special Olympics Missouri, has many duties including contributing to the Special Olympics of Missouri’s social media. Amber received her Bachelors of Science in General Education from University of Missouri with emphasis in special education, psychology, and behavioral science. While she originally wanted to become a special education teacher, Young found her passion in non-profit work. Continue reading “Special Olympics Missouri Winning Gold in Social Media”

Twitter Analytics Are Now Free For Everyone

Twitter Analytics

Twitter AnalyticsEver wonder what your followers on Twitter are most interested in, their demographics or wish you could view your post reach? This was something that was once only available to paid advertisers, but now it is free for all users! Finding ways to measure and boost your impact on Twitter was once a complicated thing to do. Businesses especially had a hard time figuring out who their audience was and how impactful they were. With the Twitter analytics tool anyone has the ability to measure engagement of their tweets, check out the interest of their followers, pinpoint locations of their followers, see how their Twitter cards drive clicks and much more.

What does this mean for average users?Twitter Users Analytics

This feature is a great asset to those that are looking to improve their personal brand. Users that have been on Twitter for at least 14 days and tweet in English, Spanish, French and Japanese can access a dashboard to analyze their tweets.The main dashboard allows users to see how many impressions their tweets received in the last 28 days and it can be broken down even further to see impressions by hour.  This tool makes it possible to see what tweets people are interested in so that users can tailor their tweets to keep followers interested while drawing in new followers. This tool will ultimately help users to better connect and engage with their audience while building their online presence.

What does this mean for marketers?

marketers using twitterSince Twitter users can now see the interests of their followers, they will start to explore deeper into those areas and industries. For example, if Twitter users are finding that a large percentage of their followers have an interest in culinary activities, they may become more interested in the culinary industry. In addition this sparked interest from users will help create more of an interest toward the culinary marketer’s profiles. The key for marketers is to be ready for this change and make sure their information is as relatable as ever to followers so that it will be retweeted and shared.
This change is to ultimately increase engagement on Twitter. An important thing marketers may start seeing is more consumer interaction. It is almost like a domino effect. Since companies with a large following have a great reach, and regular Twitter users like seeing how much engagement they get, Twitter users will start reaching out to brands more and more in order to see their numbers increase. They almost become mini marketers, which allows actual marketers to capitalize on the increased Twitter interactions.

What resources/ guides are there to help with understanding Twitter Analytics?

twitter analytics dashboard
Having a little help understanding Twitter analytics can be usefully. Below are a few resources that can help with understanding and using Twitter analytics to its fullest potential:


This article was written by University of Missouri – St. Louis Social Media Marketing Undergraduate students Desireé Blue. Taylor Bartley, Madevi Biekram, Naheda Dabain, Nicole Nelson, and Montorrius Tobias.