Social Media Outage: How 5 hours Offline Shook the World of Business
ShareBy Maya Harter & Katie Basler On Monday, October 4th, the world of business went through an extreme shock when Facebook and associated apps were inaccessible for over 5 ho
Arch Apparel Founder Aaron Park Visits UMSL
ShareBy Taylor Rinehart Before all of the issues involving COVID-19, Arch Apparel came to visit and talk about their story to the Marketing Club. The founder Aaron Park shared how
Collaborating with Celebrity Endorsers
ShareBy Zach Kozelichki, In today’s marketing environment advertisers often make frequent use of endorsers, including celebrities. Nonetheless, this tactic can be risky because c
The Best Tools for Social Media Marketers in 2019
ShareBy: Lindsay Wesche Hey UMSL Business! As you know, social media is constantly changing and evolving. Many social media apps that were once popular have faded out, while others