Have you ever watched a show live and tweeted about it at the same time? Or perhaps you saw a super bowl commercial and interacted online with a brand because of its hashtag. The invention of social media has changed the way consumers watch TV. Continue reading “3 Reasons Marketers Are Using Social TV”
How to Use Social Listening to Drive Pull Marketing
The nature of advertising is changing, just think about your online experience and how companies interact with you. In the 90’s companies set up websites and hoped for traffic. Later, they started to use email marketing. Next came the ever-so-popular pop-up ad, and now companies are able to purchase ad space on websites and social media. Using data from the user’s browsing habits, companies are able to target who they think will be interested in their product, thereby maximizing the effect of their advertising budget. Continue reading “How to Use Social Listening to Drive Pull Marketing”