Assistant Professor Dan Grossman Discovers Interesting Findings Between Brand Exposure and Preferential Decision Making
ShareWhether you are walking down the street, driving your car, listening to the radio, or watching television, you are being marketed to, you are surrounded by advertisements. Bra
Passion Equals Purpose For Dr. Tessa Garcia-Collart
ShareWritten By: Eboni Valentine Paying it forward and helping to break down barriers is what drives Dr. Tessa Garcia-Collart. She is a marketing professor at the University of Mis
MDMC Keynote: Agents of Change by Chris Phillips
ShareWritten by: Emma Wolf The Midwest Digital Marketing Conference (MDMC) was held on April 17th and April 18th at UMSL. The conference featured over 50 speakers and various works
The International Business Institute hosted its 10th annual International Case Competition
ShareWritten by: Eboni Valentine The International Business Institute hosted its 10th annual CUIBE International Case Competition on April 20-22. Led by the Director of the Interna
THE FUTURE OF AI AND MARKETING PANEL at MDMC
ShareWritten by: Nathan Jacquemin On April 18th, 2023, the Midwest Digital Marketing Conference (MDMC) produced by UMSL Business took place at the Touhill Performing Arts Center. T
LinkedIn as a Tool
ShareBy: Amanda Michaels LinkedIn started in May of 2003 and is an American business and employment oriented platform that is important to have at all levels of your career, even i
MDMC Future of Digital Paid Advertising Panel
ShareBy: Amra Mehmedi The yearly MDMC, Midwest Digital Marketing Conference, was hosted on September 22, 2022 by UMSL Business. The conference consisted of many different panels
MDMC Conference Panel: Influencer Marketing Panel
ShareBy: Jared Bryant On September 22, 2022, the Midwest Digital Marketing Conference (MDMC) took place at UMSL at the Touhill Arts Center. There were five panels held, and I’ll
Is TikTok Becoming the Newest Search Engine?
ShareBy: Amra Mehmedi TikTok is a fairly new social media app that has grown in immense popularity over the last few years. It is composed of short videos that anyone can create an