We would like to welcome Jerry Bernhart as one of this year’s speakers at MDMC16!
Jerry is Principal at one of the leading executive search firms in the nation, Bernhart Associates Executive Search, LLC. His company has served thousands of clients ranging from startups to Fortune 100 corporations in the U.S. and abroad for over 20 years. The company specializes in the fields of Ecommerce, Digital Marketing, and Multichannel Direct Marketing.
We are happy that Jerry Bernhart could join us as one of the Breakout Session speakers at MDMC16 on April 21st. Check out some of the highlights of our interview with Jerry below:
What does “content” mean to you?
“It’s original.”
Who wants to read something that they’ve already seen at a million times? No one! You need to give your audience something that they can’t find anywhere else.
If you’re creating content on a topic that’s been written about for a while, try to put your own spin on it or explain it from a different point of view. Adding original thoughts will help your content reach new people.
“It engages.”
You want your content to engage the reader. By the end of your blurb, they should have learned something or been entertained. By engaging your reader, they will want to keep reading what you post and possibly even share it with their friends or followers.
“It’s actionable.”
Your content should also give the readers a call to action that will tie up why they’re on your website looking at your content. You can ask them to “call now” or “sign up now” for your newsletter; whatever is best for yourself or business.
So what about digital metrics for gauging how well your content is being received?
Jerry tells us that he puts the most emphasis on Bounce Rate (single-page sessions or sessions in which the person left the site from the entrance page without interacting with the page) & Average Session Length.
In Jerry’s line of work, it’s important that he grabs the attention of current & future clients immediately; “I know that the longer they are there, the stronger the impression I will make.”
Looking at Bounce Rate and Average Session Length will show you whether your landing page is appropriate, what content is working on your website, and if people are staying on your website.
For more insights from Jerry, check out his book Careers In eCommerce and Digital Marketing.
A blog created by UMSL Marketing B.A. and MBA students.
