Have you ever wondered how men and women use social media differently? With social networking platforms having over a billion users it could be difficult to determine how different genders are using it. However, there are a few common uses that have been identified. Continue reading “The Difference Between Men and Women in Social Networking”
7 Effective Ways To Get More Out Of Social Media Marketing
As you know Social Media has opened up a new world of opportunities for companies and individuals alike. But as a company, how can you use it to your advantage? How do you use it effectively? Continue reading “7 Effective Ways To Get More Out Of Social Media Marketing”
Defining Marketing and Earning Your Career
Marketing panels and networking socials have become a hot destination for both college students and professionals, as demonstrated from the UMSL Marketing Club’s full house event “The Reinvention of Marketing: what it is, where it is headed, future trends” on September 25th. Continue reading “Defining Marketing and Earning Your Career”
AH SNAP! How to Use Snapchat as a Brand
Let me take a selfie, so I can get some deals! As you already know, new technologies are giving brands a lot of new marketing opportunities.To marketers, Snapchat is a mobile app that is turning traditional media marketing upside down and challenging brands in new ways. Continue reading “AH SNAP! How to Use Snapchat as a Brand”
How-To: Build Credibility through Social Media…For Your Personal Brand
What is credibility?
Credibility is the quality of being believed or accepted as true, real, or honest (Merriam-Webster, 2014).
Credibility is an important element to your personal brand because without credibility, people will not trust or believe in you. Continue reading “How-To: Build Credibility through Social Media…For Your Personal Brand”
3 Reasons Marketers Are Using Social TV
Have you ever watched a show live and tweeted about it at the same time? Or perhaps you saw a super bowl commercial and interacted online with a brand because of its hashtag. The invention of social media has changed the way consumers watch TV. Continue reading “3 Reasons Marketers Are Using Social TV”
The Next Big Thing: Social@Scale St. Louis
Twitter activity was high last Thursday at UMSL’s J.C. Penney Conference Center where the Social@Scale Summit, hosted by Nestlé Purina, was underway. With Purina’s partnership with the University of Missouri – St. Louis’s digital marketing team, the two industries were able to hold an event that started a trending hashtag.
Continue reading “The Next Big Thing: Social@Scale St. Louis”
How to Use Social Listening to Drive Pull Marketing
The nature of advertising is changing, just think about your online experience and how companies interact with you. In the 90’s companies set up websites and hoped for traffic. Later, they started to use email marketing. Next came the ever-so-popular pop-up ad, and now companies are able to purchase ad space on websites and social media. Using data from the user’s browsing habits, companies are able to target who they think will be interested in their product, thereby maximizing the effect of their advertising budget. Continue reading “How to Use Social Listening to Drive Pull Marketing”