A blog created by UMSL Marketing B.A. and MBA students.
The UMSL Digital State of Digital Media Marketing Conference was the biggest ever! At this conference, they know that trying to stay current regarding the latest best practices and trends in the world of social and digital media marketing can be overwhelming. So, UMSL Digital brought some of the best and brightest together to share their insights on rocking the digital marketing space over two days. Continue reading “#UMSLDigital Conference Social Recap”
By Taylor Bartley
At the 2015 State of Digital Media Marketing Conference, we have speakers coming from all over the nation to speak about their specialties in digital marketing. One in particular is Kari Rippetoe, a jack of all trades in the digital marketing world. Not only does Kari understand the importance of content, but she is an SEO expert and can brand a business with the best of them. We got the chance to talk to Kari about the her favorite aspects of digital marketing and along with the challenging aspects. We also got great tips for fellow digital marketers! Check out the full interview below: Continue reading “#UMSLDigital Conference Speaker Preview: An Interview with Kari Rippetoe”
By Kathryn Todd
With the 2015 State of Digital Media Marketing Conference taking place at UMSL Campus next week, we began to think about all the amazing marketing talent residing in our hometown of St. Louis. One St. Louis marketer who is blazing the way for how non-profits leverage digital and social media is Emily McNew. Emily is currently the Digital Marketing Manager at United Way of Greater St. Louis, where she is responsible for implementing the overall vision for United Way’s digital experience; including website and mobile, social media, email marketing and other digital and online marketing. In addition to her work at United Way, Emily is also the Marketing Communications Manager at STL Up Late, St. Louis’ only live late night talk show featuring the most talented and engaging guests that St. Louis has to offer. Recently we had the chance to catch up with Emily to discuss digital marketing, St. Louis, and more! Check out the full interview below: Continue reading “Digital Marketing for Non-Profits: An Interview with Emily McNew”
By Kathryn Todd
Over spring break, students from the UMSL Marketing Club traveled to New Orleans to attend the American Marketing Association Collegiate Conference. The AMA is one of the worlds largest marketing associations with over 30,000 members and over 350 affiliated college chapters. This organization works to provide networking opportunities, education, and training to its members. Students became involved with the AMA when they competed in its Collegiate Case Competition. 14 students worked together to create a marketing campaign for Glaceau Vitamin Water and competed with colleges from across the nation. Continue reading “UMSL Marketing Club Rocks AMA Collegiate Conference”
By Jake Bauer and Paul Eschen
There are currently over 1.8 Billion mobile users globally and with mobile marketing being the most intrusive of all of the platforms (I mean who doesn’t their phone with them at all times), it is very important to utilize mobile marketing as part of your marketing portfolio to better reach the target market. To be successful in the mobile marketing realm, it is important to avoid the common mobile marketing pitfalls listed here. Continue reading “10 Common Pitfalls of Mobile Marketing”
By Chase Kohler
The Midwest is quickly gearing up for the third annual State of Digital Media Marketing Conference at UMSL on April 16th and 17th. Featuring a marketing focused career fair, presenters, exhibitors, and keynote speaker Chris Brogan, the 2015 conference is set to become a top trending moment of 2015. The UMSL Marketing Club recently caught up with Angela LaRocca, brand manager of conference sponsor Unidev for an informal chat about what both attendees and speakers can look forward to. While initially recorded for notational purposes, the conversation quickly proved itself better in an unedited state. Continue reading “State of Digital Media Marketing Preview: Interview with Unidev’s Angela LaRocca”
By Nicole Nelson
On Saturday, March 28th, St. Louis Product Management Group, a not-for-profit organization, hosted the 4th annual ProductCamp St. Louis event. The ProductCamp St. Louis event, or “unconference” as they like to call it, is for anyone that markets, designs or builds a product or service. The unique part about this event is that the attendees vote on what sessions will be held throughout the day and of the 47 submitted only 30 were picked. The event was a huge success with over 400 people in attendance at the CIC building. Continue reading “ProductCamp St. Louis 2015 Recap”
By Taylor Bartley
Brad Wester is a local digital marketing consultant who is passionate about helping people grow their business. You may see him at St. Louis PRSA meetings, TEDxArch events or speaking at a local event (such as the WordPress Wordcamp last week). When he is not out and about at St. Louis events, he is running his business, St. Louis Social Media Consultants. Continue reading “Helping St. Louis Businesses Grow: An Interview with Brad Wester”
By Stacey Rynders and Darian Garey
The line between poorly and well implemented native advertising is very thin. When poorly done, the backlash can greatly tarnish a brand – both the advertiser and the publisher. But, strongly integrated native advertising can be very effective. Continue reading “How to Develop Effective Native Advertising”
By: Kathryn Todd
Amber Young, Program Outreach Coordinator at Special Olympics Missouri, has many duties including contributing to the Special Olympics of Missouri’s social media. Amber received her Bachelors of Science in General Education from University of Missouri with emphasis in special education, psychology, and behavioral science. While she originally wanted to become a special education teacher, Young found her passion in non-profit work. Continue reading “Special Olympics Missouri Winning Gold in Social Media”