A blog created by UMSL Marketing B.A. and MBA students.
By: Nicole Nelson
Last week UMSL’s Marketing Club had their first meeting of the semester. The meeting turned out to be quite a success with 60+ students in attendance. The focus of the meeting was to bring in new members and highlight some of the things that the club has done so far this year. Continue reading “UMSL Marketing Club Kickoff Meeting”
By Caroline McCollum and Kelly Underwood
In February we had the opportunity to attend the Blogs to Buzz class with Danielle Smith. Danielle is amazing to say the least. Her high energy and passion for blogging and everything digital is contagious. If you have ever thought about blogging or improving your company’s blog we highly recommend this class. The class was held on two Saturdays from 9-5 and even though one of them was Valentine’s Day and St. Louis Mardi Gras we really enjoyed our time, learned a lot and would like to share a few tips with you. Continue reading “7 Tips For Blogging”
By: Kathryn Todd
Mike Arnold is the owner of Gus Gus Fun Bus, the winner of our UMSL Digital’s Overall Top Tweep contest. The name “Gus Gus” comes from the fat mouse in Cinderella. Mike finds it fitting as the mouse is “big, awkward, not too bright.” Continue reading “Interview with the Winner of the Top Tweep Contest: Gus Gus Fun Bus”
By Desiree Blue
A Brand Book is basically a set of guidelines that keeps your brand consistent. Brand Books includes the name, symbols, colors, and etc. that represents your organization. Every company should set aside time to create this book because your brand identifies who you are to the rest of the world. Continue reading “How to make a Simple Brand Book”
By: Kyle Dermody
Social media, in my mind, is more of an experience than a necessity. People have been getting along and communicating for thousands of years without social media. Since we don’t need it, why do we use it? Continue reading “The Social Media Experience: A Student's Perspective”
by Alexius Gandy, Senior BSBA
We have all been there: caught between a rock and a hard place. When life presents us with challenges, how we face them often determines whether we go to the next level or not. Sound familiar? Which is what the sixth annual Global Game Jam (GGJ) captured in its’ theme this year: “What do we do now?” The Global Game Jam is not a competition, its participants can range in age and technical skills and enthusiasm. Continue reading “Global Game Jam 2015 Recap”
2015 is here! To celebrate the end of a great 2014 and the beginning of an even better 2015, we took a look at how UMSL students are meeting the demand for the hottest job skills. LinkedIn recently published their list of the 25 hottest job skills of 2014 on their blog. Continue reading “UMSL Digital Students Mastering the Hottest Skills Reported by LinkedIn”
For the holidays, Facebook launched a new call-to-action feature that will help Pages drive business objectives. Continue reading “Brand New Addition to Facebook Pages: Calls to Action”
The UMSL Marketing Club recently hosted their fall ‘Speed Networking’ event, at the JC Penney Center last Thursday, December 4th. Similar to speed dating, students rotate down isles of tables every three minutes only talking to recruiters from top local companies versus potential mates. Continue reading “Speed Networking Blitz’s through UMSL”
UMSL Digital is excited to announce the addition of the UMSL social and digital media lab. UMSL’s social and digital media lab is a virtual agency run by graduate and undergraduate students specializing in digital and social media marketing and communications
Our agency is seeking clients for the upcoming winter/spring 2015 semester. All St. Louis based non-profits and startups are welcome to apply. Continue reading “Announcing the UMSL Social and Digital Media Lab”