A pair of recently aired TV spots showcase the beauty of the UMSL campus and its collaborative, hard-working community.
LATEST IN Ron Gossen
Sports, weather and UMSL
A pair of recently aired TV spots showcase the beauty of the UMSL campus and its collaborative, hard-working community.
Sports, weather and UMSL
A pair of recently aired TV spots showcase the beauty of the UMSL campus and its collaborative, hard-working community.
Study Abroad Fair showcases opportunities for UMSL students to immerse themselves in different cultures
Students had an opportunity to learn about faculty-led study abroad trips and talk to advisors about how they could incorporate study abroad into their academic experience.
UMSL’s chief marketing officer earns rare Distinguished Toastmaster distinction
Toastmasters International recently bestowed the organization’s highest honor to Ron Gossen (second from left), founding president of the Triton Toastmasters Club.
UMSL’s chief marketing officer earns rare Distinguished Toastmaster distinction
Toastmasters International recently bestowed the organization’s highest honor to Ron Gossen (second from left), founding president of the Triton Toastmasters Club.
UMSL’s chief marketing officer earns rare Distinguished Toastmaster distinction
Toastmasters International recently bestowed the organization’s highest honor to Ron Gossen (second from left), founding president of the Triton Toastmasters Club.
National magazine showcases successful ‘I Chose UMSL’ billboard campaign
UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.
National magazine showcases successful ‘I Chose UMSL’ billboard campaign
UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.
National magazine showcases successful ‘I Chose UMSL’ billboard campaign
UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.
Innovators, leaders, champions, the strong, entrepreneurs, performers choose UMSL
The latest round of “I Chose UMSL” billboards features students, alumni and faculty paired to fit themes, such as Joanne Lee and Erin Baskett as performers.
Innovators, leaders, champions, the strong, entrepreneurs, performers choose UMSL
The latest round of “I Chose UMSL” billboards features students, alumni and faculty paired to fit themes, such as Joanne Lee and Erin Baskett as performers.
Innovators, leaders, champions, the strong, entrepreneurs, performers choose UMSL
The latest round of “I Chose UMSL” billboards features students, alumni and faculty paired to fit themes, such as Joanne Lee and Erin Baskett as performers.
MORE IN Ron Gossen
IBI News brings home the gold
The International Business Institute earned a gold CASE award for best regional newsletter.
Looking good: New visual identity campaign to reinforce UMSL’s brand position
It started with business Dean Charlie Hoffman who wanted to enhance the identity of the College of Business Administration by better connecting it to the overall UMSL brand.
UMSL faculty members share St. Louis knowledge as city turns 250
UMSL celebrated St. Louis’ 250 years and the birth of Louis IX with the two-day conference “St. Louis Metromorphosis: The Significance of a City Across the Centuries.”
Triton Toastmasters celebrates official charter status
The current group of Triton Toastmasters includes faculty, staff, alumni and two student members. At 28 members, there is still room for the club to add a few more.
3 UMSL marketing productions win top higher ed honors
Three of the top 2012 regional awards in higher education marketing and communications were earned by UMSL, according to the Council for the Advancement and Support of Education, District VI. The UMSL Jubilee communications program, the campus’ “Breathe. Tobacco-Free” effort and the “UMSL Gateway for Greatness Campaign Thank You” video were each honored with gold awards from CASE. In addition to the three golds, UMSL received a bronze award for UMSL Magazine. The CASE District VI competition featured a record number of entries from colleges and universities in Colorado, Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota and Wyoming.
UMSL marketers, communicators target branding at forum
There was probably only one room on the University of Missouri–St. Louis campus where disco music could be heard Tuesday morning.
‘I Chose UMSL’ campaign shifts focus to opportunity, outcomes
UMSL students look to the university to create life-altering opportunities. UMSL alumni prove-out those opportunities with solid successes. That’s the story of the newest chapter of the “I Chose UMSL” branding campaign launched in October. This is the fourth iteration of the popular initiative.
UMSL marketers burst the branded search bubble
In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.
UMSL’s Advanced Credit Program shows 25% enrollment increase
With 72 schools, hundreds of teachers and thousands of students to track, you could lose sense of the big picture. But Kathleen Burns, academic director of the Advanced Credit Program at the University of Missouri–St. Louis, points to a steady 25 percent increase in enrollment over the last five years.
‘First, A Dream,’ UMSL’s Jubilee book, on sale now
UMSL’s Jubilee celebrations continue this fall starting with the release of the book, “First A Dream: Reflections for a Golden Jubilee 1963 – 2013.”
UMSL makes ‘Best Bang for Your Buck’ list
Three years ago, the University of Missouri–St. Louis began using its trademarked positioning statement: “Serious education. Serious value.” That statement has resonated well with prospective students and its validity has received another national endorsement.
UMSL Jubilee Moonlight Ramble: Bicycling for the masses, free for UMSL family
For 50 years, many streets of St. Louis have been barricaded on the Saturday night of the August full moon. At one...
National magazine showcases UMSL chief marketer’s proven success
With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.
Put It Out Day: UMSL’s tobacco-free campaign to focus on polite peer pressure
It started with an email. Signage and student volunteers passing out nicotine gum soon followed. Now, in its third stage, the UMSL Seriously Tobacco-Free campaign gets personal with Put It Out Day on Thursday, Feb. 21.
‘I Chose UMSL’ refrain of new marketing campaign
Imagine the Edward Jones Dome filled to capacity. Now imagine everyone standing – including players and coaches and vendors and a few thousand people in the streets – saying in unison, “I chose UMSL.”
Staffers earn berth in national tennis championship
With the temperature near 100 degrees, the final winning shot – a bullet – split the middle of the court. Shoulders slumped in exhaustion and defeat on one side, while the other side smiled in celebration having just won the World Team Tennis National Qualifier Tournament.
It’s time to get Jubilized! How will you celebrate UMSL’s 50th?
Dancing and fireworks. Virtual murals. Scholarships. Concerts. Community health fairs. A 50-year retrospective on civil rights. For the last several months, dozens of people at the University of Missouri–St. Louis have been meeting and planning a year’s worth of ideas to celebrate UMSL’s founding in 1963.
Marketing team’s work earns national recognition
The hits just keep on coming for the University of Missouri–St. Louis. On the heels of UMSL’s recording-setting 10 awards from the Council for the Advancement and Support of Education in January comes news that University Marketing and Communications has garnered additional honors. Competing against the likes of DePaul University in Chicago, Syracuse University in New York, Purdue University in West Lafayette, Ind., Pepperdine University in Malibu, Calif., and other major institutions, UMSL received five awards for its creative work in the 27th annual Educational Advertising Awards competition.
A 4-letter reason why St. Louis doesn’t suck
Provocative headline, eh? It’s actually borrowed, slightly modified, from a December article in Forbes Magazine (“St. Louis Doesn’t Suck”). Forbes Writer Aaron Perlut, tired of the media dissing his adopted hometown, laid out a great case for all the good things about the city, from affordable housing and a strong employment base to rich cultural activities and a collection of outstanding education resources.
Applications, admissions, spirits soar
Higher education news has been pretty grim in recent weeks, but a big bounce in applications and an increase in admissions in the spring semester has marketing and admissions leaders at the University of Missouri–St. Louis smiling.
Regional conference honors UMSL marketing, communications efforts
Competing against the likes of the University of Kansas, Kansas State University, the University of Nebraska, the University of Missouri–Columbia, Saint Louis University and other major universities, the University of Missouri–St. Louis was honored with a record number of awards for creative excellence by the Council for the Advancement and Support of Education District VI. The university’s Office of Marketing and Communications received 10 awards for its 2011 creative work.
CASE District VI recognized UMSL’s work in writing, graphic design, media relations, advertising, digital media and video production. The awards were announced Jan. 10 at the district’s annual conference in Denver.
50th Jubilee kicks off with bit of nostalgia
A video peek at the past seemed to energize the crowd Wednesday (Sept. 21) at the annual State of the University...
Marketers’ Forum helps UMSL brand shine
“Serious education. Serious value.” The University of Missouri–St. Louis wants to share that message and all that...
UMSL gets serious about marketing
Serious education. Serious value. And now serious marketing. The University of Missouri–St. Louis has launched an...
LATEST NEWS
- Study Abroad Fair showcases opportunities for UMSL students to immerse themselves in different cultures
- Ask an Expert: Brian Adler discusses revitalization in Downtown St. Louis
- Eye on UMSL: Showing off a new coat
- Innovative UMSL Supply Chain rotational internship program features stops at World Wide Technology, Bunge and Anheuser-Busch
- UMSL Tritons weekly rewind
- Informal setting for accounting networking event a hit with students and professionals
- Inside UMSL podcast debuts with conversation with political scientist Anita Manion
- Longtime Optometry faculty members Dr. Ed Bennett and Dr. Vinita Henry recognized for contribution to field of contact lenses
- Anita Manion, Richard Treadway and Jhanae Latham receive UMSL Hero Awards
- UMSL Tritons weekly rewind
