LATEST IN University Marketing and Communications
Eye on UMSL: Learning from the pros

Eye on UMSL: Learning from the pros

Alum Olivia Steely brought a group of her journalism students from University City High School to UMSL to meet with and learn from members of University Marketing and Communications.

Eye on UMSL: Learning from the pros

Alum Olivia Steely brought a group of her journalism students from University City High School to UMSL to meet with and learn from members of University Marketing and Communications.

Eye on UMSL: Learning from the pros

Alum Olivia Steely brought a group of her journalism students from University City High School to UMSL to meet with and learn from members of University Marketing and Communications.

MORE IN University Marketing and Communications
UMSL launches MBA animated campaign

UMSL launches MBA animated campaign

University Marketing and Communications wrote and developed the spots, which highlight the four main strengths of UMSL’s Professional MBA: schedule, value, quality (accredited) and networking.

Eye on UMSL: #UMSLFAMOUS

Eye on UMSL: #UMSLFAMOUS

Did you win an award? Get an internship, a scholarship or a job? Drop us a line at umslnews@umsl.edu and become #UMSLFAMOUS.

Eye on UMSL: Mirthday concert

Eye on UMSL: Mirthday concert

American hip-hop recording artist B.o.B performs to an enthusiastic, sold-out audience at the Touhill to close out UMSL’s Mirthday celebration on campus.

UMSL marketers burst the branded search bubble

UMSL marketers burst the branded search bubble

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.

UMSL marketers burst the branded search bubble

National magazine showcases UMSL chief marketer’s proven success

With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.

Windows Phone users can now stay better connected to UMSL

Windows Phone users can now stay better connected to UMSL

If you’re a Windows Phone user, the University of Missouri–St. Louis has yet another way you can keep up with news and events at UMSL. The UMSL app for the Windows Phone is now available. The free app is also available for iPhone and Android.

Marketing team’s work earns national recognition

Marketing team’s work earns national recognition

The hits just keep on coming for the University of Missouri–St. Louis. On the heels of UMSL’s recording-setting 10 awards from the Council for the Advancement and Support of Education in January comes news that University Marketing and Communications has garnered additional honors. Competing against the likes of DePaul University in Chicago, Syracuse University in New York, Purdue University in West Lafayette, Ind., Pepperdine University in Malibu, Calif., and other major institutions, UMSL received five awards for its creative work in the 27th annual Educational Advertising Awards competition.