MDMC17 Startup Pitch Competition

By: James Stout

This was another year of success for the Midwest Digital Marketing Conference (MDMC), and this time the conference was two days full of great panels and great weather. MDMC is constantly growing, adding new features, events, and panels to be able to offer more to its visitors. An interesting addition this year was the Startup Pitch Competition, where a selected number of young startups had a chance to promote their product in only 3 minutes in front of the panel of experts. The judges were represented by the industry experts from such companies as Purina, Facebook, Snapchat, Microsoft, Google and more. The winner received a check for $5,000 from Purina and UMSL|Accelerate.

This year’s winners were MetKnow – creators of a mobile application that helps members in all types of organizations know each other’s names. We were able to chat with CEO and founder of the startup Will Edwards and get a little more information about his product and his thoughts on MDMC17. This blog first appeared on UMSL Digital Mindshare. Click to read full blog.

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The Future of Marketing According to Industry Experts

By: Jordan DeMars, Pablo Romero

Marketing is everything when it comes to promoting businesses, yourself, events, practically anything can be marketed. Over the years, it has evolved from newspaper ads to TV commercials and then to social media, and it just keeps evolving with the advances in technology. But how far can it go? On April 12-13, 2017, we had the privilege to attend the Midwest Digital Marketing Conference (MDMC) where we met and interviewed various speakers from different companies including Microsoft, Pinterest, and Pandora. After listening to them speak, we were able to sit down and talk to each of them about what they think the future of marketing and technology has to hold. Since they are all unique to each other in aspect of what their companies focus on, they had different ideas which allowed us to draw a much larger picture of the broad question that we asked them. One thing they all agree on, however, is that the future lies on the Internet of Things (IoT).

This blog originally appeared on UMSL Digital Mindshare. Read the full blog here.

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3 Big Reasons Nutella’s Facebook Page is Worth the Like and Follow

By: Brittney Hager and TJ Sheffer

Facebook can easily be viewed as one of the most popular social media networks. People, young and old, enjoy using Facebook for socializing, picture sharing, and liking the pages of many of their favorite brands. For this reason, businesses are using this social media platform to engage and push out content and offers to their consumers. Facebook is a great platform to use for these things because so many consumers love brands that they can feel they have a personal connection with and that they can advocate for through their page.

One brand that has been successful in this, is Nutella. Although their brand should market solely their hazelnut spread, Nutella incorporates fun and innovative content into their Facebook page that continues to draw in customers and gets them to engage with the brand. They were ranked #4 by Hubspot on “The 16 Best Facebook Pages You’ve Ever Seen.” This article originally appeared on the UMSL Digital Mindshare blog. Click here to read the full article.

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A Look Into the Midwest Digital Marketing Conference

This week in the UMSL Business podcasting series, “In Your Business with UMSL Business”, a few UMSL Business students sat down with Perry Drake, Angela LaRocca and Briana Smith to talk about the upcoming Midwest Digital Marketing Conference

and how it has grown over the past four years. This year, MDMC will take place on April 12th and 13th at Union Station in downtown St. Louis.

Perry Drake is a professor at UMSL who started his teaching career at New York University in the field of Integrated Marketing. He began teaching at UMSL four years ago, after a 14 year stint in New York. It was at UMSL where professor Drake created the UMSL Digital Conference that first time took place on campus for only half a day. The Digital Conference grew and it became known as the Midwest Digital Marketing Conference, or MDMC, and has since moved off campus to Union Station to accommodate larger crowds. This blog originally appeared on UMSL Digital Mindshare, read the full blog here.  

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The Future of Live Streaming

By: Chidu Subbiah

Live Streaming has become a buzzword of late, but the history can be traced back to the late 90’s and early 2000’s when computing power became cheaper and powerful. The bandwidth of networks grew dramatically in this timeframe which increased the number of people and computers with access to those networks, creating the Internet as we know it today. Early live streaming efforts were mostly single-event broadcasts and were more focused around audio streaming. The following is a timeline of some of the evolution of live streaming leading up to what it has become today. This blog originally appeared on UMSL Digital Mindshare. Click here to read the rest!

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Twitter Guide: JetBlue Shows Us How to Tweet

By: Pablo Romero

Twitter has become a major tool for marketing. Whether you are a company big or small having a twitter connects you to people all over the world and it opens communication in a much larger scale than anything seen before social media. People and companies are having conversations every day and the barrier between customer and brand is being broken down. Being able to communicate with customers in a more direct and personal fashion builds trust and favorability which can give your brand an edge.

However, maintaining a twitter account is hard work, and not many people can get it right. Whether it is a lack of response or content, not devoting enough time to the account can make or break your twitter presence. If used right, however, twitter can facilitate branding, customer support, networking, internal communications and advertising. One of the companies that is best taking advantage of this tool is JetBlue Airways, who according to HubSpot, is a brand who just “does it all”. They have conversations with people and engage in trends. They are hailed as one of the best twitter accounts out there.

“How do I become them?”, you ask. Below are five steps to make your twitter campaign take off like JetBlue’s. This blog originally appeared on UMSL Digital Mindshare, click here to view the entire blog. 

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UX Design – What is it and why is it so important today?

By: Chidu Subbiah

User experience (UX) can be defined as the customer’s perception and how they interact with the website, applications, products, services, and the organization. It is the lens through which your users view the company as a whole. UX refers to a whole continuum that starts with user experience research and ends with user experience design. We apply various techniques as part of UX research to help add context and insight into the design process. UX research primarily helps to understand the needs of the users and identifies the requirements of the product. The research is the core part of the planning process because companies want to design a website or mobile application that is user friendly for the intended audience.

This blog originally appeared on UMSL Digital Mindshare. To read the full article, click here.

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Things You Didn’t Know About Dean of UMSL College of Business

By: Gabrielle Sealey and TJ Sheffer

For those of you who haven’t been introduced to UMSL’s College of Business Dean, you’re in luck. In a recent podcast, “In Your Business with UMSL Business” produced by the school, our students had the opportunity to sit down with the UMSL College of Business Dean Charlie Hoffman,Read more… and ask him a few questions to get to know him better. Click here to read the full article on UMSL Digital Mindshare, and to listen to the podcast!

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6 Ways To Make Your University’s Social Media Channels Work Better

By: Brittney Hager with the contribution of TJ Sheffer, Gabrielle Sealey, Jordan DeMars, Daniel Klevorn, and Pablo Romero

Technology has evolved drastically and brought a rise in social media. Almost everyone has at least one form of it, and the number of global users is constantly expanding. Social media is also crucial for universities and colleges. Having social media accounts, like Facebook or Twitter, help universities target new and current students, alumni, and the community

You would think that because everyone is on social media that it would be easy for schools to gain followers, especially from students. However, some colleges struggle at gaining attention on their accounts. So how do you attain the interest of these large audiences? The secret may lie within the social media sites of two universities. Baylor University and the University of Wisconsin–Madison have accumulated numerous followers and put out quality content that is liked by thousands of people, even if the content has no relation to the universities. Using these two colleges as examples, here are some great tips on how to improve your university’s social media.

Note: This blog originally appeared on UMSL Digital Mindshare, visit the original blog to read the rest.

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Strasbourg, France IMBA Program Fall 2016

By: Hayley Alexander

Studying abroad in Strasbourg, France was an opportunity I had always dreamed of and it surpassed my expectations. I spent five months in the capital of Europe that bordered two countries; Switzerland and Germany. With only a 30-minute train ride into another country, it was easy to travel throughout Europe. The university I studied at was EM Strasbourg School of Business. Each class challenged me on an international level and I was able to gain real insight into each culture. My favorite part about studying abroad was the people. Working in groups with students from all over the world allowed me to learn how each culture operates in the business world.

Since classes at the university were irregular, it allowed international students studying abroad to travel. After marking friends with students from Spain, Argentina, Hungary, China, Hong Kong, and more, we all visited Paris, Frankfurt, London, Budapest, and Basel. Each city was beautiful in its own way; the Eiffel tower in Paris, the Rhine River in Frankfurt, Buckingham Palace in London, the Hungarian Parliament in Budapest, and the beautiful mountains in Basel. Each place was unique in its own way. What I loved most about Europe was the architecture. Unlike the states that has become extremely modern, the Europeans have kept the older, rich architecture that dates back to hundreds of years ago.

Experiencing culture diversity is an essential part in International Business. However, I can’t write this blog without mentioning the amazing food. Although I could hardly pronounce anything on each Menu, my French friends made me try every “French Dish” available. I now miss my fresh baguettes and cappuccino’s every morning.

I am extremely thankful for this opportunity that has taught me so much about international business and myself. The UMSL IMBA program allows you to connect and network with peers from around the world. I am confident that this experience will help my future career. If you have the opportunity to travel abroad, DO IT! Don’t wait! It’s a once in a lifetime opportunity and will change your life forever.

         

         

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