#MDMC16 Speaker Feature: Tom Ruwitch

By: Chase Kohler

tom ruwitchAmong the top talent featured at this year’s Midwest Digital Marketing Conference is none other than Tom Ruwitch! Tom is part of the local marketing industry, acting as the founder and president of MarketVolt, which specializes in email and other digital marketing services. Tom leads his team to create innovate solutions for clients within web site, email, social media, and other marketing guidance. From small companies to publicly traded, Ruwitch has been at the forefront of marketing for more than 20 years! Check out his interview below!
 What’s the future of wearable tech? Will it ever become a marketing platform?
As a smart watch wearer (Samsung), I’m a big believer in the potential of wearable tech. Not just watches. Virtual reality glasses, Yes, it will become a marketing platform — especially the virtual reality tools.
What does “content” mean to you?
Content means value. It’s a means for your business to demonstrate expertise and deliver value to prospects and customers — both as a free offering (lead attraction) and a paid product.
 What is the most valuable digital tactic for small business owners?
Email marketing remains the most effective way for small businesses to deliver engage prospects, convert sales and maximize lifetime value of customer relationships.
What is the digital “word of the year” for 2016?
What are your top 3 digital metrics?
Cost per lead acquisition; average cost per converted prospect divided by average revenue per transaction; lifetime value of customer
 As everything moves to mobile and social, it seems like the web is dying. Should we still care about the web?
The web will continue to matter. The key is to meld the desktop and mobile experiences.
Marketing as a discipline seems challenged as organizations move away from silos.  What kind of coursework should one pursue for a career in marketing? Do you believe the discipline of marketing will be blended into other academic pursuits (i.e. entrepreneurship, business, leadership?)
Whether it’s part of a broader discipline, marketing-specific coursework will be important and relevant. And students should seek opportunities to work as interns so they get real, practical experience.
What do you see as the next big disruption in the world of marketing and communications?
Virtual reality
Don’t miss out on Tom’s breakout session! Register for #MDMC before tickets run out!
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