#MDMC16 Betsy Mack Blends Tomorrow’s Marketing Trends with Community Advocacy


By: Elizabeth Snowden

betsy-mackTechnology Partner’s Director of Emerging Markets, Betsy Mack, is a networking ninja. A master of connection. As the United Way of Greater St. Louis’ former Major Gift Manager, and former Director of Marketing at her current company, Betsy has built a career on understanding community needs, aligning company goals, and building support. Continue reading “#MDMC16 Betsy Mack Blends Tomorrow’s Marketing Trends with Community Advocacy”

#MDMC16 Speaker Feature: Travis Estes

By: Kathrin Hanke
travis-estes-250x270Let me introduce you to MDMC16 speaker Travis Estes, the Web and Social Media Manager of the GRAMMY Award winning St. Louis Symphony– the nation’s second-oldest orchestra. Travis Estes has more than 16 years experience as a marketing professional, working in the digital realm. He has developed digital presence for Black Cat/Phantom Fireworks, HFC, Strong Funds, and the museum tours of King Tut, Princess Diana and America I Am, as well as strategic planning for the Chicago Botanical Gardens, Frank Lloyd Wright Home & Studio and the American Marketing Association. Continue reading “#MDMC16 Speaker Feature: Travis Estes”

Top March Digital Marketing Events in STL

By: Nicole Atencio, Minji Choi, Je Ewing, Chase Kohler and Tira Wilkerson
The month of March is jammed packed with digital marketing events happening in the St. Louis area. We found the five must attend events that will expand, educate, and entertain you in all things digital marketing. Get ready to mark your calendars!
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Educational Panel: Marriage of Creative & Media
Wednesday, March 9, 2016
8:30am – 10:30am
314 Digital presents an education panel where industry leaders discuss the best practices regarding the facilitation of conversations and the relationship between the Creative and Media departments. The event includes a complimentary breakfast and it is free to the public.
Click here to register for the event ->>

Facebook Ads Strategy Workshop

Wednesday, March 16, 2016
Blank Page Marketing presents a digital marketing workshop where business minded individuals will learn Facebook ad strategies and how to utilize Facebook ad tools to drive successes toward your business goals.
You can RSVP here ->>
Social Media on TAP
Wednesday, March 16, 2016
5:30pm – 7:30pm
The Social Media Club St. Louis hosts a monthly meetup featuring local speakers. Join the Social Media Club this month to hear Pulitzer Prize winning photographer, David Carson, speak on how one photographer got pulled into the biggest stories of the year.
You can register for the event here ->>
What is Your Brand Saying? One Day Brand Intensive Workshop
Saturday, March 26, 2016
9:00am – 4:00pm
Response! Targeted Marketing presents a brand intensive workshop that will teach entrepreneurs key elements about the power of branding through social media. Small business experts Matthew Ricketts and Barry Coziahr host the event, and answer questions to grow your business.
You can purchase tickets here ->>

Why You Should Not Pass Over Email Marketing

email marketing

By: Frederick Eccher and Chris Dzurick
email marketingDespite email marketing being passed over as a relic by entrepreneurs chasing the next great technology, email marketing is still highly effective– and cost efficient to boot. Using your content as fuel to give users something of value and tying in some kind of social media integration, email marketing can serve as a type of glue to hold your other strategies together. Continue reading “Why You Should Not Pass Over Email Marketing”

#MDMC16 Speaker Feature: Cam Steed

cam steed

By: Chase Kohler
cam steedAmong the top talent featured at this year’s Midwest Digital Marketing Conference is none other than Cam Steed! Cam is the founder and CEO of Smashed Abacus, a social media marketing firm in Ontario, Canada. While not spearheading this fledging firm, Steed keeps busy as a digital consultant and strategist. With his current livelihood ‘In the prime of my online life’, we are ecstatic to see Cam in person this April. Check out his interview below! Continue reading “#MDMC16 Speaker Feature: Cam Steed”

One of the Best in the Business will be at #MDMC16

By: Amy Cabanas
kaiser fungKaiser Fung provides training and advisory services in business analytics and data visualization. He has over 10+ years in the business and has leadership positions on data teams at Vimeo, SiriusXM Radio, [X+1], and American Express. He also has directed the Applied Analytics program at Columbia University, in NYC so let’s just say the man’s been busy. Continue reading “One of the Best in the Business will be at #MDMC16”